Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Design-Forward
Assistant
Emerging home voice assistants are offered in bold designs.
4.3
Trend score
Trend
What is the Design-Forward Assistant trend?
Design-Forward Assistant: Since they became popular, home voice assistants have been designed with minimalism and discretion in mind–allowing a seamlessly blend into their surrounding environments. Now, emerging products in this space are being designed in a way that prioritizes attention-catching designs and colors.
Insight
The consumer insight behind the Design-Forward Assistant trend
With the popularity of minimalism in design bringing about a resurgence of maximalism–where consumers still prioritize curated aesthetics but they're dominated by bolder and louder patterns and colors–everything from home decor to home tech is being affected. This shift is now reflected in a balance where consumers who subscribe to either minimalism or maximalism are able to find ample choice in their design preferences.
Trend themes
Themes within the Design-Forward Assistant trend
Three behaviours holding the trend together01
Maximalist Voice Assistants
As the trend of maximalism continues to rise in design, voice assistant products are adopting bolder and attention-grabbing designs with patterns and colors.
02
Multi-Functional Mood Lighting
Smart speaker products are now incorporating color-changing mood lighting to offer a complete relaxation experience for consumers.
03
Tech Pet Accessories
Aftermarket products like the 'Caat' smart speaker case are being created with pet-like designs in order to transform it into a focal point in a space.
Industry implications
What the Design-Forward Assistant trend means for industry
Where the trend changes the playbookFor
Home Technology
The home technology industry can use the trend of maximalist design to create more bold and attention grabbing designs for their products.
For
Interior Design
Interior designers can use the multi-functional mood lighting trend to perfect the ambiance of spaces, providing a complete relaxation experience for their clients.
For
Pet Accessories
Pet accessories industry can use the tech pet accessories trend to create innovative products that add character to smart devices.
Workshop question
How could your brand better prioritize eye-catching design?
Trend signals
Trend signals for Design-Forward Assistant
Trend score 4.3 out of 10, from popularity 63%, activity 59%, freshness 9%.
Popularity63%
Activity59%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Design-Forward Assistant trend
4 featured examples from Mar 1, 2018 to Jan 22, 2020CategoryTech
Voice Assistant Sunrise Clocks
The Vobot 'Halo' Keeps Your Morning Routine Efficient and Healthy
The development of voice assistant sunrise clocks presents potential for innovation and competition within the consumer electronics industry.
CategoryTech
Feline Smart Speaker Mounts
The 'Caat' Smart Speaker Case Works with the Google Nest Mini
Opportunity for consumer electronic companies to create smart speaker accessories and mounts.
CategoryTech
Voice Assistant Cartoon Clocks
The Amazon Echo Wall Clock Disney Mickey Mouse Edition is Charming
Disruptive innovation opportunity: Integrate voice assistants into various smart home devices, such as clocks, thermostats, and lighting systems, to enhance convenience and automa…
CategoryTech
Mood Lighting Smart Speakers
The iHome iAV5 Works with Your Amazon Echo Dot
Opportunity to develop more innovative and multifunctional smart speaker devices for the growing smart home industry.
