Brands use classic learning methods to teach various tech concepts to children
Trend - The Montessori method is a research-backed educational approach that encourages early childhood development through self-directed, hands-on activities and collaborative play. Brands are combining this trusted method of education with tech-forward concepts to create a balanced learning experience that is also age-appropriate.
Insight - The modern digital age necessitates the development of new skills and parents are looking to give their children a head start with products that are educational and encourage creativity. This opens up space for innovations that balance the digital and the physical, allowing youth to experience both worlds simultaneously and to learn to differentiate between them from an early age—a tactic that will be useful for them later in their lives.
Insight - The modern digital age necessitates the development of new skills and parents are looking to give their children a head start with products that are educational and encourage creativity. This opens up space for innovations that balance the digital and the physical, allowing youth to experience both worlds simultaneously and to learn to differentiate between them from an early age—a tactic that will be useful for them later in their lives.
Workshop Question - How could your brand balance between traditional approaches and digital environments?
Trend Themes
-
Hybrid Learning — Brands are blending physical and digital play experiences, incorporating something Montessori-inspired, in order to create a balanced educational experience that is also age-appropriate.
-
Screenless Education and Play — Toy brands are developing screen-free and tactile products that utilize sound, touch, and repetition to deliver engaging sensory experiences to children for a multitude of benefits.
-
STEAM Education — With the inclusion of 'Arts', STEM toys are evolving to STEAM toys and utilizing innovative tech to fully engage young children and teach them a range of skills that are valuable for the future workforce.
Industry Implications
-
Educational Toy Market — There is a significant and growing demand for kid-friendly, educational products made by trusted toy brands who are successfully incorporating Montessori principles into new digital play experiences in order to fill a real need for parents seeking the right balance of technology and physicality.
-
Toy Manufacturing — As young children become more adept at distinguishing between the digital and physical worlds, toy brands are now developing screen-free toys that showcase environmental-friendly designs and help expand and refine motor skills.
-
Youth Development — The development of educational toys and activity books that allow kids to learn cognitive functions and basic skills through interactive sensory elements has the capability of setting kids up for accomplishment and lifelong learning and should be continued to be pursued.
7 Featured, 52 Examples:
145,140 Total Clicks
Date Range:
Oct 19 — Aug 21
Trending:
V. Hot
Consumer Insight Topics:
