Brands are compiling travel packages to suit grandparents and grandchildren
Trend - Companies are looking to customize the travel experience for consumers with various packages. In the family-friendly category, brands are recognizing skip-generation travel as being in-demand and as a result, many products and services are created to fill this space and appeal to grandparents and their grandchildren.
Insight - Boomers in retirement have free time and are eager to use it to strengthen their relationship with their grandchildren. As the Gen Z demographic tends to prioritize experience as much as personal possessions, space opens up here for brands to facilitate active environments that engage the interests of both grandparents and grandchildren.
Insight - Boomers in retirement have free time and are eager to use it to strengthen their relationship with their grandchildren. As the Gen Z demographic tends to prioritize experience as much as personal possessions, space opens up here for brands to facilitate active environments that engage the interests of both grandparents and grandchildren.
Workshop Question - How would your brand approach the dynamic of the skip-generation?
Trend Themes
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Customized Travel Packages — Brands are recognizing the need to customize travel experiences to meet the needs of specific demographics, such as grandparents and grandchildren, creating opportunities for unique travel packages.
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Skip-generation Travel — The trend of grandparents and grandchildren traveling together is gaining popularity, and presents opportunities for brands to facilitate active and engaging environments to strengthen familial relationships.
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Rebranding for Boomer Demographics — Businesses are rebranding to better target the boomer demographic, recognizing their interest in retirement travel and personalized insurance.
Industry Implications
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Travel Agency — Customized travel packages targeting grandparents and grandchildren can be marketed to travel agencies that focus on older or multi-generational travelers.
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Insurance — Rebranding initiatives can target insurance companies, as personalized insurance becomes more important for older generations.
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Theme Parks — Family-friendly theme parks, such as Walt Disney World, can create packages designed to suit grandparents and grandchildren who travel together.
5 Featured, 44 Examples:
51,720 Total Clicks
Date Range:
Jan 18 — Jan 20
Trending:
Untested
Consumer Insight Topics:
