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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,345 more

Skip-Generation Travel

Brands are compiling travel packages to suit grandparents and grandchildren

Trend - Companies are looking to customize the travel experience for consumers with various packages. In the family-friendly category, brands are recognizing skip-generation travel as being in-demand and as a result, many products and services are created to fill this space and appeal to grandparents and their grandchildren.

Insight - Boomers in retirement have free time and are eager to use it to strengthen their relationship with their grandchildren. As the Gen Z demographic tends to prioritize experience as much as personal possessions, space opens up here for brands to facilitate active environments that engage the interests of both grandparents and grandchildren.
Workshop Question - How would your brand approach the dynamic of the skip-generation?
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 44 Examples:
31,479 Total Clicks
Date Range:
Jan 18 — Jan 20
Trending:
Untested
Consumer Insight Topics:

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