Category
Business
Assisted Conversion
Trend cluster
Category
Extended
Cannabinoid
Brands are looking to lesser-known cannabinoids to enhance their product.
3.7
Trend score
Trend
What is the Extended Cannabinoid trend?
Extended Cannabinoid: As the use of CBD and THC becomes prevalent, companies are interested in what other opportunities the plant can offer them. With more than 100 cannabinoids in cannabis, the attention falls on lesser-known cannabinoids like CBC, CBN, and CBG, which have the potential to be their own product or can be used to enhance existing CBD ranges.
Insight
The consumer insight behind the Extended Cannabinoid trend
The cannabis boom has certainly made the flower more accessible to consumers who embrace and are curious about its properties. As cannabis products are now commonplace in North American regions, it becomes harder for the educated consumer to notice and prioritize them in value. As a result, the industry becomes more focused on creating new, cutting-edge formulas that are designed to re-ignite the interest of consumers in the space, encouraging curiosity and expanding the overall understanding of the plant and its many properties.
Trend themes
Themes within the Extended Cannabinoid trend
Three behaviours holding the trend together01
Lesser-Known Cannabinoids
Brands are exploring lesser-known cannabinoids such as CBC, CBN, and CBG to create new products or enhance existing ones.
02
Customizable Cannabinoid Product Lines
Brands are offering customizable cannabinoid product lineups to provide an elevated experience to consumers.
03
High-Performance Hemp Products
Companies are offering high-performance hemp products that combine multiple cannabinoids to deliver an optimal experience.
Industry implications
What the Extended Cannabinoid trend means for industry
Where the trend changes the playbookFor
Cannabis Industry
The cannabis industry is exploring new possibilities and creating cutting-edge formulas to keep the educated consumer engaged, expanding the overall understanding of the plant and its properties.
For
Health and Wellness Industry
Health and wellness industries are using cannabinoids in products to promote relaxation, stress relief, and other medicinal benefits.
For
Pharmaceutical Industry
The pharmaceutical industry is exploring the potential of cannabinoids like CBG in treating various diseases and ailments.
Workshop question
How could you introduce minor cannabinoids to your product range?
Trend signals
Trend signals for Extended Cannabinoid
Trend score 3.7 out of 10, from popularity 51%, activity 53%, freshness 9%.
Popularity51%
Activity53%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the Extended Cannabinoid trend
4 featured examples from Jan 21 to Jan 31, 2020CategoryLifestyle
High-Performance Hemp Products
Plant People's Products Utilize Cannabinoids Like CBD, CBN, and CBG
Disruptive innovation opportunity: Create hemp-based products to address various health and wellness concerns, such as sleep support, pain relief, and inflammation reduction.
CategoryBusiness
Full-Spectrum CBG Oils
Made in Colorado, Extract Labs' CBG Oil Boasts a 1:1 Ratio of CBG to CBD
The cannabis industry has the potential to benefit from the exploration of minor cannabinoids, such as CBG, in the development of new products
CategoryLifestyle
CBN-Infused Edibles
Kiva Confections' Cannabis-Infused Edibles Feature a Different Cannabinoid
The cannabis edibles industry has an opportunity to leverage lesser-known cannabinoids like CBN and functional ingredients to target specific consumer needs.
CategoryBusiness
Customizable Cannabinoid Product Line-Ups
Socati Boasts Custom Ratios of CBD, CBG, CBN, and More
CBD products brands can use customizable cannabinoid ratios to differentiate themselves in a crowded marketplace.
