Brands are looking to lesser-known cannabinoids to enhance their product
Trend - As the use of CBD and THC becomes prevalent, companies are interested in what other opportunities the plant can offer them. With more than 100 cannabinoids in cannabis, the attention falls on lesser-known cannabinoids like CBC, CBN, and CBG, which have the potential to be their own product or can be used to enhance existing CBD ranges.
Insight - The cannabis boom has certainly made the flower more accessible to consumers who embrace and are curious about its properties. As cannabis products are now commonplace in North American regions, it becomes harder for the educated consumer to notice and prioritize them in value. As a result, the industry becomes more focused on creating new, cutting-edge formulas that are designed to re-ignite the interest of consumers in the space, encouraging curiosity and expanding the overall understanding of the plant and its many properties.
Insight - The cannabis boom has certainly made the flower more accessible to consumers who embrace and are curious about its properties. As cannabis products are now commonplace in North American regions, it becomes harder for the educated consumer to notice and prioritize them in value. As a result, the industry becomes more focused on creating new, cutting-edge formulas that are designed to re-ignite the interest of consumers in the space, encouraging curiosity and expanding the overall understanding of the plant and its many properties.
Workshop Question - How could you introduce minor cannabinoids to your product range?
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