Kiwi-based ingredients are incorporated into skincare products
Trend - Kiwis contain a range of healthy nutrients in the form of vitamins and antioxidants, and brands in the cosmetic space are taking advantage of this by incorporating elements of the fruit into their skincare products.
Insight - In industries like food, cosmetics, and skincare, consumers are inundated with choice and observe most brands touting the scientific and thoroughly-researched qualities of their products. While this is important to consumers, the oversaturation in these markets has led to some consumers feeling overwhelmed. Thus, a growing segment of consumers are taking a "back to basics" approach where they're opting for natural and simple ingredients that they're familiar with.
Insight - In industries like food, cosmetics, and skincare, consumers are inundated with choice and observe most brands touting the scientific and thoroughly-researched qualities of their products. While this is important to consumers, the oversaturation in these markets has led to some consumers feeling overwhelmed. Thus, a growing segment of consumers are taking a "back to basics" approach where they're opting for natural and simple ingredients that they're familiar with.
Workshop Question - How could your brand pare down its offerings to the basics?
Trend Themes
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Natural Ingredients — Consumers are taking a 'back to basics' approach where they're opting for natural and simple ingredients that they're familiar with.
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Ingredient Innovation — Brands are incorporating new ingredients like kiwi, caffeine, and superfoods into their skincare products, catering to specific consumer needs.
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Skin Barrier Protection — Cica skincare is becoming popular for its ability to repair and protect the skin barrier, while also addressing other concerns like acne, irritations, and sensitivity.
Industry Implications
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Cosmetics — Brands are exploring new natural ingredients, caffeine, and superfoods to develop innovative cosmetic products that cater to specific consumer demands.
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Skincare — The skincare industry is looking at ways to incorporate new ingredients into their products that help protect the skin barrier while also providing other benefits like cell turnover and collagen production.
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Personal Care — Personal care brands are adopting more natural and simple ingredients in their products, which is appealing to consumers seeking simplicity and familiarity in their routines.
