Kiwi-based ingredients are incorporated into skincare products
Trend - Kiwis contain a range of healthy nutrients in the form of vitamins and antioxidants, and brands in the cosmetic space are taking advantage of this by incorporating elements of the fruit into their skincare products.
Insight - In industries like food, cosmetics, and skincare, consumers are inundated with choice and observe most brands touting the scientific and thoroughly-researched qualities of their products. While this is important to consumers, the oversaturation in these markets has led to some consumers feeling overwhelmed. Thus, a growing segment of consumers are taking a "back to basics" approach where they're opting for natural and simple ingredients that they're familiar with.
Insight - In industries like food, cosmetics, and skincare, consumers are inundated with choice and observe most brands touting the scientific and thoroughly-researched qualities of their products. While this is important to consumers, the oversaturation in these markets has led to some consumers feeling overwhelmed. Thus, a growing segment of consumers are taking a "back to basics" approach where they're opting for natural and simple ingredients that they're familiar with.
Workshop Question - How could your brand pare down its offerings to the basics?
