Category
Tech
Delegated Interfaces
Trend cluster
Category
Traveling
Beauty
Beauty brands create unique experiences in the travel and tourism industry.
5.0
Trend score
Trend
What is the Traveling Beauty trend?
Traveling Beauty: Cosmetic brands are introducing their products and services to spaces related to travel–whether that's in airports, and hotels, agency-curated experiences, or tourist-targeting consultation spaces.
Insight
The consumer insight behind the Traveling Beauty trend
In North America's ever-growing beauty market, consumers are constantly experimenting with new formulas, ingredients, and products. The competition in this space is vast, and consumers are so used to trying out different items that having brands they're loyal to is less common than it once was. To counter this, cosmetic brands aim to create memorable experiences and collaborations in unique spaces that are able to leave distinct impressions on customers.
Trend themes
Themes within the Traveling Beauty trend
Three behaviours holding the trend together01
Beauty brands in travel spaces
Bringing cosmetic products and services to travel and tourism locations presents an opportunity for companies to create memorable experiences for consumers and increase brand loyalty.
02
Beauty consultation and education
Introducing beauty consultation cafes and educational tours provides an opportunity to help consumers navigate unfamiliar beauty markets, build consumer confidence and increase sales.
03
Vending machines for cosmetics
Using vending machines to sell cosmetic products presents an opportunity to increase distribution channels and create a unique brand image in travel and retail spaces.
Industry implications
What the Traveling Beauty trend means for industry
Where the trend changes the playbookFor
Travel & Tourism
With the rise in travel experiences curated towards specific interests, beauty brands can partner with the tourism industry and create new, memorable experiences for consumers.
For
Retail & E-Commerce
The cosmetic industry can use unconventional methods of distribution, such as vending machines, to create brand image and awareness in retail spaces.
For
Beauty & Wellness
Introducing beauty consultation and education services can help consumers navigate complex beauty markets and build confidence in their beauty routines.
Workshop question
How could your brand create memorable branded products or experiences for its customers?
Trend signals
Trend signals for Traveling Beauty
Trend score 5.0 out of 10, from popularity 78%, activity 64%, freshness 9%.
Popularity78%
Activity64%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Traveling Beauty trend
4 featured examples from Mar 22, 2019 to Feb 4, 2020CategoryFashion
Beauty-Focused Travel Agencies
Around the World Beauty Curates Cross-Cultural Beauty Experiences
Leisure tourism can incorporate beauty experiences to attract more diverse demographics
CategoryBusiness
Cosmetics Vending Machine Distribution
Kylie Cosmetics Dives into Travel Retail at Vegas Airport
Implementing automated retail solutions such as travel-retail vending machines could prove to be a profitable strategy for cosmetics companies and brands.
CategoryWorld
Beauty Consultation Cafes
Japan's MARU Shares Beauty Samples, Support & Info with Tourists
The beauty consultation cafe caters specifically to tourists, offering them support and information about Japan's beauty industry.
CategoryMarketing
Exclusive Hotel Lipsticks
La Bouche Rouge's Limited-Edition Lipstick Can Be Ordered In-Suite
The beauty industry can explore the potential of creating limited-edition lipsticks and incorporating sustainable practices to meet the demands of conscious consumers.
