Beauty brands create unique experiences in the travel and tourism industry
Trend - Cosmetic brands are introducing their products and services to spaces related to travel–whether that's in airports, and hotels, agency-curated experiences, or tourist-targeting consultation spaces.
Insight - In North America's ever-growing beauty market, consumers are constantly experimenting with new formulas, ingredients, and products. The competition in this space is vast, and consumers are so used to trying out different items that having brands they're loyal to is less common than it once was. To counter this, cosmetic brands aim to create memorable experiences and collaborations in unique spaces that are able to leave distinct impressions on customers.
Insight - In North America's ever-growing beauty market, consumers are constantly experimenting with new formulas, ingredients, and products. The competition in this space is vast, and consumers are so used to trying out different items that having brands they're loyal to is less common than it once was. To counter this, cosmetic brands aim to create memorable experiences and collaborations in unique spaces that are able to leave distinct impressions on customers.
Workshop Question - How could your brand create memorable branded products or experiences for its customers?
