Filipino beauty brand Sunnies Face created its range of nine warm-toned matte lipsticks to truly be modern, universally flattering and provide the "best lip ever."
The modern beauty brand's Fluffmatte Lipsticks are offered in a range of peachy, red and brown shades that boast simple names like 'vacay,' 'milkshake' and 'hot sauce.' The weightless formula is said to boast silk-structure technology that provides the feel of a second skin and applies easily with a swipe. While the matte lipstick can be applied straight to the lips from the applicator, it is also blendable, breathable and safe for use on the eyes and cheeks as well. As such, the versatile color cosmetics are ideal for creating sleek monochromatic looks and artfully customized shades to suit one's desired style.
Currently, the Sunnies Face Fluffmatte Lipsticks are not available in North America but the brand plans to change this in the months ahead.
What Makes This Trend Stand Out
- Warm-toned Matte Lipsticks
- Opportunity to create universally flattering lipstick shades in warm tones with a matte finish.
- Silk-structure Technology
- Disruptive innovation opportunity to develop lipsticks with a weightless formula that feels like a second skin.
- Versatile Color Cosmetics
- Potential for creating multi-purpose products that can be used on both lips and other areas of the face.
Sectors Adopting This
- Beauty and Cosmetics
- Opportunity for beauty brands to create universally flattering lipstick shades and innovative formulas.
- Fashion and Style
- Disruptive innovation opportunity to develop new lipstick shades and textures that suit different fashion trends and styles.
- Personal Care and Skincare
- Potential for skincare brands to incorporate color cosmetics that are safe for use on the eyes and cheeks as well, providing a holistic approach to beauty.
