Kylie Cosmetics, the iconic beauty brand launched by influencer-turned-entrepreneur Kylie Jenner, recently expanded its business model to include travel retail via vending machines. The eye-catching vending machines feature the founder's face and the signature purple hue and sell the brand’s iconic lip kits and select eye shadow palettes.
Jenner unveiled via Instagram the launch, located at Las Vegas’ McCarran International Airport. “This makes me so happy. I just launched my first ever @kyliecosmetics vending machines at McCarran International Airport in Las Vegas!! We are in terminal D by gate D17 and International Terminal E by gate E9,” Jenner posted on Instagram. Thus far, the post has over 3.5 million likes and over 26,600 comments.
Image Credit: Instagram/ @kyliejenner
Why This Trend Is Growing
- Travel-retail Vending Machines
- Implementing a travel-retail vending machine business model could be a successful revenue stream for cosmetic brands looking to expand their customer reach and convenience of purchase.
- Influencer-branded Products
- Collaborating with popular social media influencers to create branded cosmetic products could increase the visibility and appeal of the brand to consumers.
- Automated Retail Solutions
- Investing in automated retail solutions, such as vending machines, offers cost-effective and convenient methods for distribution and sales of various consumer products.
Industries Being Reshaped
- Cosmetics
- Implementing automated retail solutions such as travel-retail vending machines could prove to be a profitable strategy for cosmetics companies and brands.
- Travel Retail
- Partnering with popular social media influencers to create branded cosmetic products could increase consumer engagement and generate more revenue in the travel retail industry.
- Automated Retail
- Automated retail solutions, such as vending machines, can greatly benefit the travel retail industry by providing customers with convenient access to various consumer products, including cosmetics.
