Kuro Gin's Flavors Feature Fruity, Aromatic Asian-Inspired Botanicals
Laura McQuarrie — December 1, 2018 — Lifestyle
References: kurogin & barmagazine
Kuro Gin, a Japanese-inspired London dry gin, is now available in two limited-edition, fruity, fragrant gin varieties. Both the Soft Peach and Cherry Blossom gin Expressions from Kuro Gin feature the classic Kuro Gin as the base spirit and are enhanced with silver birch bark, spruce needles, bamboo and other flavorful enhancements.
While the signature Kuro Gin was launched just a little over a year ago, a skiing trip to Japan's Hakuba Valley was quick to inspire experimentation with the spirit. As Craig Fell, managing director at Kuro, describes "We want to introduce Kuro to even more UK gin drinkers and this is a fantastic way to do it—replicating the thrill of the slopes, beauty of the alpine surroundings and atmosphere of the apres-ski in an undeniably drinkable gin.”
While the signature Kuro Gin was launched just a little over a year ago, a skiing trip to Japan's Hakuba Valley was quick to inspire experimentation with the spirit. As Craig Fell, managing director at Kuro, describes "We want to introduce Kuro to even more UK gin drinkers and this is a fantastic way to do it—replicating the thrill of the slopes, beauty of the alpine surroundings and atmosphere of the apres-ski in an undeniably drinkable gin.”
Trend Themes
1. Fruity Gin Flavors - The rise of fruity gin flavors presents an opportunity for distilleries to experiment with unique botanicals and broaden their customer base.
2. Limited-edition Spirits - Limited-edition and seasonal spirits can create a sense of urgency and exclusivity, driving sales and consumer interest.
3. Asian-inspired Botanicals - Incorporating unique Asian-inspired botanicals in gin offerings can provide a unique selling point and differentiate a brand in the crowded spirits market.
Industry Implications
1. Distilleries - Distilleries can leverage the rise of fruity gin flavors and experiment with unique botanicals, as well as offer limited-edition spirits to create a sense of urgency and exclusivity.
2. Bars and Mixology - The popularity of unique gin flavors and botanicals presents a prime opportunity for mixologists and bars to experiment with new cocktail recipes and create unique and memorable drinking experiences.
3. Retail and E-commerce - Retailers and e-commerce platforms can capitalize on the trend of limited-edition spirits and create exclusive offerings, as well as promote unique gin flavors in the crowded spirits market.
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