ColourPop's Blur Lux Lipstick Delivers Bold Color and a Nourishing Formula
Laura McQuarrie — January 21, 2019 — Fashion
ColourPop is now adding to the available Matte and Crème versions of its Lux Lipstick with an all-new Blur Lux Lipstick formula, which provides high-impact color and falls somewhere between a stain, a balm and a matte lipstick.
Inspired by the many flattering soft blur filters that are available on social media, beauty brands are creating products that deliver a softening effect—but most of them take the form of foundations, setting powders and sunscreens for the face. The ColourPop Blur Lux Lipstick promises to deliver intense color as ever, yet with a soft texture that smooths over fine lines and imperfections, and all the while, nourishes the skin with fruit extracts.
ColourPop's Blur Lux Lipsticks are available in a range of shades, from hot pink to blackberry shades with names like 'All Tea' and 'Alchemist.'
Inspired by the many flattering soft blur filters that are available on social media, beauty brands are creating products that deliver a softening effect—but most of them take the form of foundations, setting powders and sunscreens for the face. The ColourPop Blur Lux Lipstick promises to deliver intense color as ever, yet with a soft texture that smooths over fine lines and imperfections, and all the while, nourishes the skin with fruit extracts.
ColourPop's Blur Lux Lipsticks are available in a range of shades, from hot pink to blackberry shades with names like 'All Tea' and 'Alchemist.'
Trend Themes
1. Soft Blur Makeup - Soft blur technology is a disruptive innovation opportunity for makeup brands to create new products with a more natural and airbrushed look.
2. Hybrid Lipsticks - Hybrid lipstick formulas that combine the benefits of a balm and a matte lipstick can disrupt the traditional lipstick market by offering a more comfortable and nourishing option to consumers.
3. Fruit Extract Cosmetics - Developing cosmetic products with natural and organic ingredients, such as fruit extracts, can provide a disruptive innovation opportunity to create products with a more wholesome and nutritious appeal to consumers.
Industry Implications
1. Beauty & Cosmetics - The beauty and cosmetics industry can incorporate soft blur technology and hybrid lipstick formulas to create innovative and customer-centric products that meet consumer needs and preferences.
2. Organic Cosmetics - The organic cosmetics industry can benefit from creating fruit extract cosmetics that appeal to consumers seeking natural, organic and healthier options for their skincare and beauty routines.
3. Social Media - Social media platforms offer influencers, bloggers, and beauty brands the opportunity to showcase and market new products, such as soft blur makeup and hybrid lipsticks, to a millennial and Gen Z audience who values authenticity and relatability.
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