Umma Beauty Inc., a Korean incubator that's worked to developed a uniquely effective skincare regimen by curating a selection of natural "hero products," is set to expand to Canadian Costco stores. The entire regimen comes packaged in one kit, called 'The Case Full of Seoul.' Inside are products from six different brands, which Umma Beauty has carefully tested with the help of Korean beauty experts. All of these products are meant to work in tandem and be used consistently for the best results.
Included in the kit is the 'Maycoop Raw Sauce Mini,' a hydrating toner, the 'Urang True Rose Repair Essence,' which calms the skin and prevents acne, and the 'TOV Camellia Wrinkle Free Eye Solution,' which reduces the appearance of the fine lines and wrinkles around the eyes. The 'Urang Vitamin Oil Serum' also uses rosehip and jojoba oils to deeply hydrate the skin and leave it with a beautiful glowy look, while the 'Maycoop Raw Moisturizer' uses maple tree sap as a key ingredient to ensure the skin stays moisturized. The 'Touch in Sol No Problem Primer' controls oil and preps the skin for makeup as a final step, and the 'I Woke Up Like This All-in-One Concentrate Treatment Mask' uses pearl powder and Vitamin C to even out the complexion and nourish the skin.
Although Umma Beauty recommends that users combine all of the products for the most effective results, it understands that not everyone has the time to maintain an eight-step skincare regimen on a regular basis. In response, it created a series of shorter plans that help to address specific concerns, with 'The Morning Glory,' 'The Sleeping Beauty.' Get Ready with Me,' and 'Spa Sunday' routines. All of these plans are easy to follow and allow users to get the most out of the different products when they're short on time.
Why This Trend Is Growing
- Curated Skincare Kits
- Opportunity to provide consumers with multi-brand skincare kits that offer a complete regimen for the best results.
- Natural Hero Products
- Disruptive innovation opportunity for companies to develop and curate a selection of natural products that work in tandem for better skincare results.
- Shorter Skincare Plans
- Opportunity to create easy-to-follow, shorter skincare plans that address specific concerns for consumers who are short on time.
Industries Being Reshaped
- Beauty and Personal Care
- Industry can curate multi-brand skincare kits with natural products for consumers interested in a complete regimen for better skin.
- Retail
- Disruptive innovation opportunity for retailers to partner with beauty companies to offer natural multi-brand skincare kits that work in tandem.
- E-commerce
- Opportunity to provide consumers with easy-to-follow shorter skincare plans that address specific concerns via online platforms.
