Chocolate brand Little Secrets is set to launch an all-new line of natural crispy wafer chocolate products, which will be sold with two bars in a pack. The Dark Chocolate, Milk Chocolate and Peanut Butter varieties boast no artificial ingredient and have been noted as a better-for-you alternative to a popular brand of light crispy wafers in milk chocolate. As Little Secrets founder Chris Mears describes: "We saw an opportunity [for a product] that hasn’t been done in the natural channel."
Many of the other chocolate products by the brand can be found in various natural and health food stores, and the packaging for Little Secrets' dark chocolate pieces was recently refreshed with a focus on flavor. As a whole, these chocolate treats emphasize indulgence and appeal to the impulse snacker, but also those who are looking to invest in a fair trade product.