Chocolate brand Little Secrets is set to launch an all-new line of natural crispy wafer chocolate products, which will be sold with two bars in a pack. The Dark Chocolate, Milk Chocolate and Peanut Butter varieties boast no artificial ingredient and have been noted as a better-for-you alternative to a popular brand of light crispy wafers in milk chocolate. As Little Secrets founder Chris Mears describes: "We saw an opportunity [for a product] that hasn’t been done in the natural channel."
Many of the other chocolate products by the brand can be found in various natural and health food stores, and the packaging for Little Secrets' dark chocolate pieces was recently refreshed with a focus on flavor. As a whole, these chocolate treats emphasize indulgence and appeal to the impulse snacker, but also those who are looking to invest in a fair trade product.
What's Driving This Trend
- Natural Crispy Wafer Chocolate
- Little Secrets' new line of natural crispy wafer chocolate products presents an opportunity for companies to create better-for-you alternatives to popular brands.
- Focus on Flavor
- The recent packaging refresh for Little Secrets' dark chocolate pieces highlights the trend of emphasizing flavor in chocolate products.
- Fair Trade Indulgence
- The appeal of fair trade chocolate treats creates an opportunity to target consumers who value ethical and sustainable products.
Who This Affects Most
- Chocolate Manufacturing
- Chocolate companies can innovate by developing natural crispy wafer chocolate products to cater to health-conscious consumers.
- Packaging Design
- The focus on flavor in the packaging design for chocolate products presents an opportunity for packaging companies to create visually enticing designs.
- Fair Trade Food Products
- The demand for fair trade chocolate treats creates an opportunity for companies in the fair trade food industry to expand their product offerings.
