Category
Lifestyle
Assisted Choices
Trend cluster
Category
Upcycled
Snacking
Food brands use upcycled ingredients in standard snack items.
5.1
Trend score
Trend
What is the Upcycled Snacking trend?
Upcycled Snacking: The waste that the food industry produces is being mitigated somewhat by brands in this space that are using the growing popularity of upcycled ingredients, in the snack items they offer. Made with produce and animal products that would otherwise go to waste, these items make people feel better about their consumption habits.
Insight
The consumer insight behind the Upcycled Snacking trend
The consistency of certain daily routines by consumers inevitably results in global issues like resource depletion and waste production. Climate change and pollution is now top of mind for a growing group of consumers who understand how their daily habits impact the environment, and they're now seeking out brands that will aid them in the process of living more sustainably.
Trend themes
Themes within the Upcycled Snacking trend
Three behaviours holding the trend together01
Upcycled Ingredients
Brands in the food industry are using upcycled ingredients in snacks to mitigate waste production and appeal to consumers interested in sustainable living.
02
Nutrient-Dense Snacks
Snack brands are developing products with an emphasis on providing nutrition to health-focused consumers.
03
Sustainable Packaging
Brands in the snack industry are using recyclable materials for packaging to appeal to environmentally conscious consumers.
Industry implications
What the Upcycled Snacking trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food industry is introducing new product lines that use upcycled ingredients and sustainable packaging to promote sustainable practices.
For
Packaging
The packaging industry is investing in sustainable practices with new materials to appeal to the consumer demand for environment-friendly food packaging.
For
Health and Wellness
The health and wellness industry is promoting the importance of nutritious snacking and encouraging snack brands to develop nutrient-dense, better-for-you offerings.
Workshop question
How could your brand help consumers implement small but impactful sustainable practices in their day-to-day?
Trend signals
Trend signals for Upcycled Snacking
Trend score 5.1 out of 10, from popularity 77%, activity 66%, freshness 9%.
Popularity77%
Activity66%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Upcycled Snacking trend
8 featured examples from Feb 10, 2018 to Oct 4, 2021CategoryLifestyle
Crunchy Upcycled Plantain Snacks
The Barnana Plantain Chips are Fried in Coconut Oil
The snack food industry can capitalize on the trend of upcycled snacks and plant-based options to diversify product offerings.
CategoryEco
Upcycled Vegetable Trail Mixes
Dirt Kitchen Makes Savory Dried Vegetable Trail Mix Snacks
The snack food industry can explore the use of upcycled fruits and vegetables to create innovative and sustainable snack options.
CategoryLifestyle
Sustainable Food Waste Chips
Confetti Fine Foods Creates Artisan Veggie Chips Without Additives
The snack food industry can take advantage of the upcycling trend by creating new products that reduce food waste while also providing healthier options to consumers.
CategoryEco
Artisanal Upcycled Crackers
Pipcorn's Heirloom Snack Crackers are Made with Upcycled Corn Flour
Exploring ways to minimize food waste and create innovative products.
CategoryEco
Upcycled Cauliflower Crisps
Nudie Snacks Makes Cauliflower Snacks That Reduce Food Waste
The food and beverage industry can leverage upcycled snacks and better-for-you alternatives to cater to conscious consumers.
CategoryEco
Repurposed Grain Puffs
These Snack Puffs are Made with Upcycled ReGrained SuperGrains
Opportunity to create a new market segment for upcycled and flavorful snack products.
CategoryEco
Upcycled Tortilla Chips
Kazoo Restaurant Style Tortilla Chips are Made with Corn Germ
Innovative upcycling methods and sustainable practices offer opportunities for growth in the food and beverage industry.
CategoryLifestyle
Grain-Free Upcycled Snacks
LesserEvil's Sun Poppers Use Upcycled Watermelon & Pumpkin Seeds
The snack industry can capitalize on the growing demand for sustainable, protein-packed snacks made from upcycled ingredients.
