Food brands use upcycled ingredients in standard snack items
Trend - The waste that the food industry produces is being mitigated somewhat by brands in this space that are using the growing popularity of upcycled ingredients, in the snack items they offer. Made with produce and animal products that would otherwise go to waste, these items make people feel better about their consumption habits.
Insight - The consistency of certain daily routines by consumers inevitably results in global issues like resource depletion and waste production. Climate change and pollution is now top of mind for a growing group of consumers who understand how their daily habits impact the environment, and they're now seeking out brands that will aid them in the process of living more sustainably.
Insight - The consistency of certain daily routines by consumers inevitably results in global issues like resource depletion and waste production. Climate change and pollution is now top of mind for a growing group of consumers who understand how their daily habits impact the environment, and they're now seeking out brands that will aid them in the process of living more sustainably.
Workshop Question - How could your brand help consumers implement small but impactful sustainable practices in their day-to-day?
