Grain-Free Upcycled Snacks

LesserEvil's Sun Poppers Use Upcycled Watermelon & Pumpkin Seeds

Sun Poppers are one of the newest snacks from LesserEvil Healthy Brands and they are made with upcycled watermelon and pumpkin seeds that are puffed. With three grams of plant-based protein per serving, the grain-free snacks provide nourishment in the form of flavors like Himalayan Pink Salt and Sour Cream + Onion.

These free-from products are organic and vegan, as well as Non-GMO Project verified and kosher. These sustainable snacks are savory, crunchy and satisfying. As Charles Coristine, president and chief executive officer, says “We have always valued using clean ingredients and now we are taking our sustainability to the next level — protein-packed and sun-powered.”

The healthy and sustainable snacks are tumbled in organic avocado oil, and which is one of the minimal ingredients used in the products, along with organic cassava flour and tapioca starch.

Upcycled Snacks
Upcycling food waste into tasty, sustainable snacks is a growing trend with potential to disrupt the snack industry.
Grain-free Products
There is a rising demand for grain-free products that use clean ingredients and offer plant-based protein.
Organic & Non-gmo Project Verified
Consumers are increasingly seeking out snacks that are organic, vegan, Non-GMO Project verified, and kosher.

Industries Being Reshaped

Snack
The snack industry can capitalize on the growing demand for sustainable, protein-packed snacks made from upcycled ingredients.
Food Waste Management
Companies that specialize in food waste management can partner with snack producers to provide upcycled ingredients for their products.
Organic Food
As more consumers seek out organic and Non-GMO Project verified snacks, the organic food industry has an opportunity to expand and offer new products.
SCORE
3.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 36%
Activity 54%
Freshness 11%