Almond milk-based skincare products are on the rise
Trend - Skincare products based in almond milk are on the rise as the ingredient's popularity continues in the food and beverage space. These products come in a variety of forms–including cleansers, moisturizers and face masks.
Insight - Crossovers between skincare and food industries are increasingly common for two reasons. First, consumers are often already familiar with an ingredient in one space, and are therefore more comfortable with experimenting with it in another. Second, consumers' growing preference for "natural" products makes it so that overlaps between food and skincare give them peace of mind–with the perception that if it's healthy enough for them to consume, it's healthy enough to apply topically.
Insight - Crossovers between skincare and food industries are increasingly common for two reasons. First, consumers are often already familiar with an ingredient in one space, and are therefore more comfortable with experimenting with it in another. Second, consumers' growing preference for "natural" products makes it so that overlaps between food and skincare give them peace of mind–with the perception that if it's healthy enough for them to consume, it's healthy enough to apply topically.
Workshop Question - What adjacent industry could your brand take inspiration from?
Trend Themes
1. Food-inspired Skincare - The crossover between skincare and food industries is on the rise to leverage customer familiarity and perception of 'natural' ingredients.
2. Plant-based Bodycare Collections - Beauty companies are introducing new product lines with vegan ingredients and clear labeling that cater to consumers' ethical concerns and preferences.
3. Innovative Shower Gels - Skincare brands are releasing botanical and food-inspired body cleansers that explore unique blends of organic ingredients to elevate the shower experience.
Industry Implications
1. Skincare Industry - Businesses can innovate by exploring creative marketing strategies involving alternative ingredients, natural labeling, and expansion into crossover industries.
2. Vegan Beauty Industry - Investments in plant-based formulations, cruelty-free testing policies, and ethical sourcing practices can leverage market trends towards eco-consciousness and animal welfare.
3. Organic Personal Care Industry - Companies can capitalize on the increasingly health-conscious and natural lifestyle market by researching high-quality organic ingredients and sustainable packaging alternatives.
