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Fragrance Provocation

Fragrance brands are choosing bold smells for their products to tell a story

Trend - Brands are launching products that boast unconventional aromas, accompanied by bold and provocative titles, to capture the attention of consumers. This approach is usually utilized to make a statement, whether it is for purposes of empowerment, social good or environmental awareness.

Insight - Unconventional and even unattractive qualities in traditional products have immense potential for capturing consumer attention. The shock factor entices individuals to give in to curiosity and explore the story behind the novel and provocative product. This fascination may even extend to social media spaces as consumers share the offering to spark discussion about its aesthetics or deeper connotative meanings.
Workshop Question - What unexpected quality could your brand introduce to your product/service?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
99,686 Total Clicks
Date Range:
Jan 19 — Jun 21
Trending:
Warm
Consumer Insight Topics:

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