Fragrance brands are choosing bold smells for their products to tell a story
Trend - Brands are launching products that boast unconventional aromas, accompanied by bold and provocative titles, to capture the attention of consumers. This approach is usually utilized to make a statement, whether it is for purposes of empowerment, social good or environmental awareness.
Insight - Unconventional and even unattractive qualities in traditional products have immense potential for capturing consumer attention. The shock factor entices individuals to give in to curiosity and explore the story behind the novel and provocative product. This fascination may even extend to social media spaces as consumers share the offering to spark discussion about its aesthetics or deeper connotative meanings.
Insight - Unconventional and even unattractive qualities in traditional products have immense potential for capturing consumer attention. The shock factor entices individuals to give in to curiosity and explore the story behind the novel and provocative product. This fascination may even extend to social media spaces as consumers share the offering to spark discussion about its aesthetics or deeper connotative meanings.
Workshop Question - What unexpected quality could your brand introduce to your product/service?
Trend Themes
1. Unconventional Aromas - Fragrance brands are choosing unconventional aromas and provocative titles to capture consumer attention.
2. Provocative Messaging - Brands are using provocative messaging to make a statement and encourage discussion around social good and environmental awareness.
3. Celebrity Fragrances - Popstars are entering the beauty and cosmetics industry with musky fragrances inspired by their home country.
Industry Implications
1. Fragrance Industry - The fragrance industry can incorporate unconventional scents and provocative messaging to appeal to a wider audience.
2. Beauty Industry - The beauty industry can benefit from the introduction of celebrity-branded fragrances that offer an intimate glimpse into their world.
3. Environmental Sustainability - The use of recycled materials and awareness-raising through provocative messaging presents disruptive innovation opportunities for the environmental sustainability industry.
