If you're on the hunt for a stocking stuffer that's sure to delight, look no further than the deliciously scented new Starburst Candles.
The colorful new Starburst Candles were originally spotted by the Instagram account @threesnackateers at a Sentry Foods grocery store (a chain exclusive to Wisconsin). According to the post, the Starburst Candles come in two flavors inspired by the fruity candy. There's a pink candle with a fresh Watermelon scent and a yellow candle with a tropical Piña Colada.
For those who aren't big fans of Starburst candies, there are also other candy-scented candles to choose from. There's a Cherry Livesavers candle and a Skittles candle that boasts a sweet Melon Berry scent.
Image Credit: <i> @threesnackateers.</i>
Key Themes Behind This Trend
- Candy-scented Candles
- There is a trend towards creating candles that smell like popular candies, presenting disruptive opportunities in the home decor industry for brands to incorporate unique scent offerings into their products.
- Novelty Stocking Stuffers
- A trend towards unique, affordable and fun stocking stuffers is emerging, providing opportunities for small businesses and major retailers alike to develop and market affordable, trending and themed stocking stuffers.
- Instagram-discovered Products
- Instagram is proving to be a significant marketing tool, uncovering previously unknown products creating opportunities for brands and small businesses to leverage social media to drive product discovery and business growth.
Where This Applies
- Home Decor
- Home decor companies can leverage candy-scented candles as a unique offering to capitalize on consumer demands for visually appealing home accessories with unique, nostalgic scent options.
- Retail
- Retailers can incorporate novelty stocking stuffers into their product offerings during the holiday season to drive sales, tap into emerging trends and create unique experiences for customers.
- Social Media
- Social media platforms such as Instagram can be used by businesses to discover customer preferences and share unique finds that drive interest and sales, highlighting opportunities for businesses to use social media to gain new customers and retain existing ones through creative discovery.
