Invigorating Spring Perfumes

The Garden by belif Features Bright Citrus and Spring Blossom Notes

belif, a Korean skincare brand that's most widely known for its simple and effective products, has launched its very first perfume, called The Garden.

The Garden is perfect for spring weather and boasts a well-balanced combination of bright citrus notes along with dewy spring blossoms and white musk, giving it a refreshing and versatile scent profile that's perfect for everyday use. As the name of the perfume suggests, belif sought out to create a scent that would transport the wearer to a garden that's rife with energy and natural beauty.

The Garden is available for purchase from retailers like Avon Canada.

Image Credit: Avon

Spring-inspired Scents
Opportunity for perfume brands to introduce new scents that capture the essence of spring and energize their customers.
Brands Expanding Into Fragrances
Opportunity for brands primarily focused on skincare and other personal care products to expand their offerings into fragrances.
Natural and Fresh Fragrances
Opportunity for brands to develop perfumes featuring natural and fresh ingredients that appeal to health-conscious consumers.

Industries Being Reshaped

Fragrance Industry
Opportunity for fragrance companies to create new products with a focus on natural and fresh ingredients, and expand their offerings into spring-inspired scents.
Skincare Industry
Opportunity for skincare brands to expand their offerings into perfumes and fragrances that complement their existing product lines.
Personal Care Industry
Opportunity for personal care brands to develop and market natural and fresh fragrances that appeal to health-conscious consumers.
SCORE
2.6 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 45%
Activity 22%
Freshness 10%