If you're at a loss about what to give your sibling this holiday season, you may want to consider the Middle Child Candle from Whiskey River Soap Co..
Middle children have a reputation for being excluded or ignored due to their birth order. In fact, there's even a term for this phenomenon: middle child syndrome. Whiskey River Soap Co. has decided to cleverly play into this social phenomenon with a candle made specifically for the forgotten siblings. The 17-ounce Middle Child Candle is described as a "largely invisible scent" and invites consumers to "go ahead and dye your hair purple. No one will notice." With 60 hours of burn time, this candle will probably command more attention for middle children than ever before.
Image Credit: <i> Whiskey River Soap Co.</i>
Why This Trend Is Growing
- Middle Child Marketing
- New marketing strategy that focuses on providing specific products for the often ignored middle child demographic.
- Social Phenomenon Products
- Companies marketing and playing off of social phenomena to attract customers.
- Humorous Personalized Gifts
- The trend of creating personalized gifts that are targeted to specific individuals in a humorous way.
Industries Being Reshaped
- Candle Industry
- Opportunities to create humorous or personalized candles for specific audiences.
- Gift Industry
- Opportunities to create customized gifts that cater to specific individuals and their unique characteristics.
- Marketing Industry
- Opportunities to create new strategies that appeal to specific and often ignored demographics in the market.
