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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,539 more

Homebody Aesthetic

Brands are pushing cozy aesthetics in marketing campaigns to entice consumers

Trend - Brands are leveraging the aesthetics of home to promote products that have little to do with it. These usually manifest as marketing campaigns that are intended to make one feel calm but also offer a sense of elegance that is fit for social circles.

Insight - In today's hectic environment, consumers look for products that will elevate their sense of calm. However, since social media engagement places emphasis on a cohesive digital appearance and personality, the home has become a hybrid of a safe place and leverage for one's personal brand. As a result, consumers are interested in product offerings that are adjacent to a sense of homey coziness, but that are also acceptable for others to witness, whether that be online or in person.
Workshop Question - How might your brand/service cater to the homebody?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
46,051 Total Clicks
Date Range:
Nov 19 — Feb 20
Trending:
This Quarter and Warm
Consumer Insight Topics:

Featured Examples

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