The January 2020 Vogue Italia Special Issue boasts a standout design that also makes a statement about the climate crisis. Those who pick up a copy of the fashion magazine will find that all of the cover designs and features within the issue have been created by artists—and there's no editorial photography at all. Each magazine notes that "no photoshoot production was required in the making of this issue," which helps to reduce the resources needed to ship wardrobes of clothes to be styled and shot on models.
Never before has Vogue Italia had an illustrated cover and in total, seven different covers have been created by different artists, each of which offers a different way to represent designer clothes and well-known models.
Image Credit: Vogue Italia
What Makes This Trend Stand Out
- Photo-free Print
- The trend of eliminating editorial photography in print magazines and replacing it with artwork to minimize the resources needed for photoshoot production.
- Illustrated Covers
- The trend of using illustrated covers instead of photography in fashion magazines to offer unique representations of designer clothes and models.
- Climate-positive Messaging
- The trend of using print magazines to communicate and advocate for climate positivity and sustainability.
Sectors Adopting This
- Fashion Publishing
- The fashion publishing industry can leverage the use of illustrated covers and minimize photoshoot production to save on resources and appeal to eco-conscious readers.
- Art and Design
- The art and design industry can capitalize on the trend of artwork replacing photography in magazines to expand their customer base and tap into a new market.
- Environmental Activism
- The environmental activism industry can work with magazines to promote sustainable practices and the use of eco-friendly materials in the production of print publications.
