Dog Haus Partnered with ‘Bar Rescue’ Mixologist for New Cocktails
Grace Mahas — November 4, 2019 — Social Good
References: doghaus & qsrmagazine
Dog Haus, the quick-serve restaurant renowned for its hearty foods, recently partnered with Phil Wills, the celebrity mixologist from the reality television show 'Bar Rescue', to unveil a new Mixologist Collaboration Series that includes the limited-edition 'Flux Capacitor' and 'Funky Town Shandy.'
For the month of November, a portion of the proceeds from the sale of these specialty cocktails will be donated to No Kid Hungry -- an organization seeking to end childhood hunger in America. In addition, Dog Haus will also bring back the Turducken, a delicious sausage topped with turkey gravy, Haus slaw, and crispy fried onions atop a grilled King's Hawaiin roll. This delicacy, according to the brand, pairs perfectly with both of the limited-edition cocktails.
For the month of November, a portion of the proceeds from the sale of these specialty cocktails will be donated to No Kid Hungry -- an organization seeking to end childhood hunger in America. In addition, Dog Haus will also bring back the Turducken, a delicious sausage topped with turkey gravy, Haus slaw, and crispy fried onions atop a grilled King's Hawaiin roll. This delicacy, according to the brand, pairs perfectly with both of the limited-edition cocktails.
Trend Themes
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Celebrity Mixologist Collaborations — The trend of partnering with celebrity mixologists to create unique and limited-edition cocktails in the quick-serve restaurant industry provides opportunities for businesses to offer exclusive experiences for their customers.
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Charitable Promotions — The trend of donating a portion of sales to charitable organizations in the food and beverage industry provides opportunities for businesses to align their brand with a good cause and increase customer loyalty.
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Limited-edition Menu Items — The trend of creating limited-edition menu items in the food and beverage industry provides opportunities for businesses to generate excitement and increase customer engagement.
Industry Implications
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Quick-serve Restaurants — Quick-serve restaurants can partner with celebrity mixologists or create limited-edition menu items to provide an exclusive experience for their customers and generate excitement.
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Food and Beverage Industry — The food and beverage industry can promote charitable organizations through their menu offerings and generate customer loyalty by supporting worthy causes.
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Non-profit Organizations — Non-profit organizations seeking to end childhood hunger in America can partner with food and beverage companies to spread awareness and raise funds for their cause.
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