Warby Parker launches a stunning eyewear editorial for its core 2019 Fall collection which is built on authenticity and timeless design. For this release, the contemporary company enters a collaboration with the New York Public Library — the partnership, without a doubt, is a good fit.
The 2019 Fall collection boasts a number of chic options that are fashion-forward in a very subtle manner, rendering it possible for consumers to dress them up or down. The frames start at $95 USD which puts affordability as another perk. The eyewear editorial is grandiose, shot on the premises of the Library. In addition to its new styles, Warby Parker is also making a donation to the New York Public Library's Early Literacy Initative which provides young children and their families with an inclusive environment for learning.
What's Driving This Trend
- Library-inspired Fashion Collaborations
- Companies can explore partnerships with cultural institutions such as libraries to create unique, meaningful fashion collections.
- Affordable Designer Eyewear
- Businesses can disrupt the eyewear industry by offering affordable, stylish frames without compromising quality.
- Socially Responsible Marketing Campaigns
- Brands can incorporate a charitable aspect to their marketing campaigns by donating to causes aligned with their values, creating a positive impact and connecting with consumers on a deeper level.
Who This Affects Most
- Fashion
- Fashion companies can benefit from collaborating with cultural institutions and creating collections that resonate with consumers beyond aesthetics.
- Eyewear
- Eyewear brands can differentiate themselves by offering stylish, high-quality frames at a more affordable price point.
- Marketing
- Marketers can create impactful campaigns that focus on social responsibility and inspire consumers to make a difference through their purchases.
