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Renaissance Artist-Inspired Fashion Line

The Louvre Commissions a Virgil Abloh Collaboration

— December 16, 2019 — Marketing
The latest Virgil Abloh collaboration solidifies the designer's position as a visionary and an artist in the eyes of the public and beyond. He enters a partnership with the Louvre Museum in Paris that makes possible a very special ready-to-wear collection that will capture the eye of fans of Abloh and fine art alike.

The Virgil Abloh collaboration is said to commemorate the 'Leonardo da Vinci' exhibition, as well as the 500th anniversary of the Renaissance artist's death. The pieces in the capsule range in price between $355 USD to $640 USD. There are a few different silhouettes and colorways of hoodies and tees which are available to be seen in an artistically shot editorial that takes place inside the museum.

The Louvre x Virgil Abloh collaboration is made available at the institution's gift shop, in select stores and e-commerce platforms.

Photo Credit: Off-White™
Trend Themes
1. Art-inspired Fashion - Opportunity to create fashion lines that draw inspiration from renowned artists and their works.
2. Cultural Collaborations - Opportunity for brands to collaborate with cultural institutions to create unique and limited-edition collections.
3. Museum Merchandise - Potential for museums to expand their revenue streams by partnering with designers to create exclusive merchandise.
Industry Implications
1. Fashion - Disruptive innovation possibility for fashion brands to incorporate art and culture into their designs and collections.
2. Art - Opportunity for artists and museums to collaborate with fashion designers and create art-inspired merchandise.
3. Retail - Possibility for retailers to explore partnerships with cultural institutions and offer exclusive limited-edition merchandise.
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