In its newest collaboration, Madewell and As Ever NYC drew inspiration from classic Americana and vintage 60s designs, to bring consumers a whimsical collection that's full of pastel colors and flattering silhouettes.
The adorable line is comprised of one-piece coveralls that have been updated with a modern twist. Arriving in blue, white and light pink these form fitted designs are perfect for the modern fashionista on-the-go. Each vintage bodysuit features two front pockets and button closures, making for a utility-focused piece that doesn't compromise style. To make the line even more enticing, the designs are available in a long pant, and short version, making for year-round options.
The entire collection will be available as of February 13th.
Image Credit: As Ever NYC
Key Themes Behind This Trend
- Vintage-inspired Coveralls
- Opportunity for companies to collaborate and bring modern twists to classic designs.
- Pastel Color Clothing
- Possibility to explore more pastel color options in clothing lines.
- Utility-focused Fashion
- Potential for companies to create more practical fashion pieces without sacrificing style.
Where This Applies
- Fashion
- Opportunity for fashion brands to collaborate and create unique, vintage-inspired designs.
- Retail
- Potential for retailers to incorporate pastel colors and utility-focused designs into their clothing lines.
- E-commerce
- Possibility for e-commerce stores to feature trendy pastel-color clothing options for consumers looking for practical yet stylish fashion choices.
