Potato-based skin and hair care products offer natural benefits
Trend - Potatoes are being used as a base in hair and skin care products, whether in their whole form or with the starch that's extracted from them. With the root vegetable being frequently used in DIY cosmetic recipes, brands have taken inspiration from consumers' at-home habits and replicated them in the CPG space.
Insight - For everything from physical ailments to hair and skin care, consumers around the world have historically prioritized a combination of at-home remedies and medical visits. In North America, consumers now have a more nuanced understanding of global trends in health and beauty circles, thanks to their increased access to information online. Thus, consumers turn to brands that are able to harness the natural ingredients they're turning to, without them having to spend time creating at-home alternatives.
Insight - For everything from physical ailments to hair and skin care, consumers around the world have historically prioritized a combination of at-home remedies and medical visits. In North America, consumers now have a more nuanced understanding of global trends in health and beauty circles, thanks to their increased access to information online. Thus, consumers turn to brands that are able to harness the natural ingredients they're turning to, without them having to spend time creating at-home alternatives.
Workshop Question - How could your brand take advantage of trends in the DIY space?
Trend Themes
1. Natural Ingredients - Consumers turn to brands that are able to harness the natural ingredients they're turning to without them having to spend time creating at-home alternatives.
2. Vegetable-infused Skincare - Vegetable-infused skincare is emerging to share even more nutrient-dense skincare solutions with unexpected ingredients that are already regarded as healthy.
3. Unusual Skincare Ingredients - With consumers always in search of the newest innovation in skincare, brands are meeting demand with unique ingredients like potato starch to combat skincare issues.
Industry Implications
1. Beauty and Personal Care - Brands in the beauty and personal care industry should explore the use of natural and vegetable-based ingredients to create innovative new skincare products.
2. Health and Wellness - The health and wellness industry should focus on creating products that address skincare concerns using natural and nutrient-dense ingredients like potatoes and vegetables.
3. Sustainable Materials - Brands in the sustainable materials industry should explore the use of materials like potato starch, seaweed, and coconut shells for eco-friendly and innovative products.
