Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our 3-Day Toronto event.
Innovation Events
Explore our 2020 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.
SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,415 more

Starch-Based Care

Potato-based skin and hair care products

Trend - Potatoes are being used as a base in hair and skin care products, whether in their whole form or with the starch that's extracted from them. With the root vegetable being frequently used in DIY cosmetic recipes, brands have taken inspiration from consumers' at-home habits and replicated them in the CPG space.

Insight - For everything from physical ailments to hair and skin care, consumers around the world have historically prioritized a combination of at-home remedies and medical visits. In North America, consumers now have a more nuanced understanding of global trends in health and beauty circles, thanks to their increased access to information online. Thus, consumers turn to brands that are able to harness the natural ingredients they're turning to, without them having to spend time creating at-home alternatives.
Workshop Question - How could your brand take advantage of trends in the DIY space?
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
3 Featured, 27 Examples:
18,159 Total Clicks
Date Range:
Dec 19 — Feb 20
Trending:
Fresh and Warm
Consumer Insight Topics:

Featured Examples

Related Trend Reports & Custom Market Research

Related Examples

Luxurious Reparative Serums
Luxurious Reparative Serums
The Cell Rejuvenating Power Serum Strengthens the Skin's Barrier
Natural Exfoliating Serums
Natural Exfoliating Serums
KORA Organics' Noni Night AHA Resurfacing Serum Smoothes & Refines
Sitcom Actress Hair Products
Sitcom Actress Hair Products
Danielle Fishel Launched 'Be Free,' a Vegan Hair Products Line
play_circle_filled Calming Banana Creams
Calming Banana Creams
Glow Recipe's Banana Soufflé Moisture Cream Soothes Stressed Skin
Wild-Harvested Plum Serums
Wild-Harvested Plum Serums
The Wild Fruit Serum is Made with Vitamin-Rich Kakadu Plum
play_circle_filled Hilarious Honest Marketing Campaigns
Hilarious Honest Marketing Campaigns
Beauty Brand OUAI Makes Fun of Itself By Reading Bad Reviews
play_circle_filled Longevity-Boosting Dry Shampoos
Longevity-Boosting Dry Shampoos
The Joico Weekend Hair Dry Shampoo Prevents Hair Color from Fading
Customized Dry Shampoos
Customized Dry Shampoos
The Prose Dry Shampoo Helps to Address Unique Hair Needs & Goals
Unpackaged Supermarket Goods
Unpackaged Supermarket Goods
'Unpackaged' by Thornton’s Budgens Shares Plastic-Free Products
play_circle_filled Glow-Boosting Exfoliating Serums
Glow-Boosting Exfoliating Serums
Herbivore's' Prism Features a Rainbow of Plant-Based AHAs
Sustainable Gen Z Skincare
Sustainable Gen Z Skincare
Plenaire Appeals to Environmentally Conscious Gen Z Consumers
Antioxidant-Enriched Face Serums
Antioxidant-Enriched Face Serums
I Dew Care's Bright Side Up Vitamin C Serum is Cruelty-Free
Non-Toxic Mint-Infused Shampoos
Non-Toxic Mint-Infused Shampoos
Graydon Skincare Recently Launched the New Matcha Mint Shampoo
Stimulating Wasabi Shampoos
Stimulating Wasabi Shampoos
Lush Cosmetics' Stimulating Shampoo Promotes Hair Growth
Curl-Specific Hair Care Lines
Curl-Specific Hair Care Lines
'Pattern Beauty' is a Hair Care Line for Curly, Tight-Textured Hair
Ultra-Powerful Dry Shampoos
Ultra-Powerful Dry Shampoos
OUAI's New Super Dry Shampoo Helps You Go Longer Between Washes
Corrective Dark Spot Serums
Corrective Dark Spot Serums
Summer Fridays' CC Me Serum Targets Hyperpigmentation
Superfruit Blush Elixirs
Superfruit Blush Elixirs
Physicians Formula's Skincare-Like Liquid Blush Nourishes & Hydrates
Water-Activated Powder Shampoos
Water-Activated Powder Shampoos
OWA Haircare's Moondust Collection is Waterless
play_circle_filled Reusable Facial Cleansers
Reusable Facial Cleansers
Lush's '7 To 3' Facial Rounds are Biodegradable and Package-Free
Veggie-Themed Beauty Products
Veggie-Themed Beauty Products
Glow Recipe's New Sweet Chef Line Boasts a Fruit and Veggie Theme
Eco-Friendly Beauty Reward Exchanges
Eco-Friendly Beauty Reward Exchanges
Lush's 5 Pot Program Gives a Fresh Face Mask With Pot Returns
Regenerative Waterless Balms
Regenerative Waterless Balms
Anfisa Produces Skincare That's Free from Water and Wax
Minimally Packaged Skincare
Minimally Packaged Skincare
Dior's 'Hydra Life' Does Away with Unnecessary Packaging Elements
Cork-Containing Cosmetics
Cork-Containing Cosmetics
The Birkenstock Skincare Contains the Same Ingredient as Their Shoes
Eco-Friendly Vegetable Cleansers
Eco-Friendly Vegetable Cleansers
This Plant-Based Formula Helps Remove Pesticides from Produce
Plastic-Free Soap Packaging
Plastic-Free Soap Packaging
This Company Uses Paper and Cardboard to Package Its Products