Potato-based skin and hair care products offer natural benefits
Trend - Potatoes are being used as a base in hair and skin care products, whether in their whole form or with the starch that's extracted from them. With the root vegetable being frequently used in DIY cosmetic recipes, brands have taken inspiration from consumers' at-home habits and replicated them in the CPG space.
Insight - For everything from physical ailments to hair and skin care, consumers around the world have historically prioritized a combination of at-home remedies and medical visits. In North America, consumers now have a more nuanced understanding of global trends in health and beauty circles, thanks to their increased access to information online. Thus, consumers turn to brands that are able to harness the natural ingredients they're turning to, without them having to spend time creating at-home alternatives.
Insight - For everything from physical ailments to hair and skin care, consumers around the world have historically prioritized a combination of at-home remedies and medical visits. In North America, consumers now have a more nuanced understanding of global trends in health and beauty circles, thanks to their increased access to information online. Thus, consumers turn to brands that are able to harness the natural ingredients they're turning to, without them having to spend time creating at-home alternatives.
Workshop Question - How could your brand take advantage of trends in the DIY space?
