Let's Face It is an exfoliating and cleansing pad that was created as an alternative to solid skincare solutions that are already on the market, as well as a plastic-free alternative to liquids. The innovative product is touted as a "flexible solid" and boasts a form that's reusable, long-lasting and eco-friendly, as it is made from potato starch, sustainable seaweed and coconut shells and rice as natural exfoliators.
Although there are plenty of solid skincare products that are helping to reduce waste, most of them take the form of soap-like bars that don't have a lot of give. Let's Face It is unique for its flexible qualities, which make it comparable to pliable natural materials like leather or rubber.
The flexible solid exfoliating and cleansing pad recently won the Laura Marshall Memorial Award for Innovation at SCS Formulate.
Image Credit: Safic-Alcan
What Makes This Trend Stand Out
- Plastic-free Skincare
- The Let's Face It pad offers a reusable and eco-friendly alternative to traditional liquid skincare products, contributing to the plastic-free skincare trend.
- Flexible Solid Products
- The flexible qualities of Let's Face It open up opportunities for the development of other innovative and convenient flexible solid products in various industries.
- Natural and Sustainable Ingredients
- The use of potato starch, sustainable seaweed, coconut shells, and rice as natural exfoliators in Let's Face It showcases a growing trend towards natural and sustainable ingredients in skincare products.
Sectors Adopting This
- Skincare Industry
- The Let's Face It pad's success demonstrates the potential for disruptive innovation in the skincare industry through the development of novel, eco-friendly skincare solutions.
- Packaging Industry
- The rise of plastic-free skincare products like Let's Face It presents opportunities for the packaging industry to develop sustainable packaging solutions that complement these eco-friendly products.
- Consumer Goods Industry
- The demand for flexible solid products, as demonstrated by Let's Face It, indicates a potential disruptive innovation opportunity within the consumer goods industry for the development of versatile and eco-friendly products.
