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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,345 more

Re-Packaged Nostalgia

Drinks that are usually targeted to kids are revamped for older demographics

Trend - Items like chocolate milk, juice boxes or milkshakes have long been associated more with children's beverage categories than they have with adults. Brands in the beverage space are changing this with products that are revamped so they reflect the preferences of older demographics–whether in packaging, formulation, or both.

Insight - It's not necessarily that consumers simply outgrow certain food and beverage items that were staples in their childhoods, but that their priorities shift as they get older. As people age, elements like nutritional value, branding, and quality of ingredients are all considerations they take into account before making a purchase decision in the food and beverage space. Therefore, consumers are drawn to brands that are able to package those qualities and couple them with nostalgia.
Workshop Question - How could your brand effectively capture both sophistication and nostalgia in its product/service?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
35,828 Total Clicks
Date Range:
Dec 18 — Sep 20
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Cold-Pressed Plant-Based Milkshakes
Cold-Pressed Plant-Based Milkshakes
The Holy Moly Nutshakes Come in Three Tasty Flavors
The Holy Moly Nutshakes are a new product from the brand that are positioned to offer consumers in the UK with a tasty, satisfying and dairy-free option to enjoy when craving a conventional milkshake.... MORE
Premixed Vegan Protein Shakes
Premixed Vegan Protein Shakes
The Grounded Dairy-Free RTD Shakes are Milkshake-Inspired
The Grounded dairy-free RTD shakes are a new range of drinks from the London-based brand that are formulated to offer consumers a health-focused product that is flavorful yet also nutrient-dense.... MORE
Adult-Focused Chocolate Milk Products
Adult-Focused Chocolate Milk Products
Slate Launched Its Ultra-Filtered Chocolate Milk
Slate launched ultra-filtered chocolate milk for adults, which is also lactose-free. The product is shelf-stable, as each of the cans undergoes a retort process. Manny Lubin, a co-founder of the... MORE
Chocolate Marshmallow Milks
Chocolate Marshmallow Milks
Lewis Road Creamery's Limited-Edition Milk Reminds of S'mores
Lewis Road Creamery launched a limited-edition milk that channels the flavor of a beloved campfire treat. The S’mores Flavored Milk was crafted to remind of the taste of chocolate milk and... MORE
Artisanal Ready-to-Drink Milkshakes
Artisanal Ready-to-Drink Milkshakes
The New Jude’s Premium Milkshakes are Nostalgically Indulgent
The new lineup of Jude’s premium milkshakes have been unveiled by the UK-based dairy brand as series of options for adult consumers that will offer them a mature way to enjoy the nostalgic taste... MORE
Free-From Flavored Waters
Free-From Flavored Waters
Hint's Flavored Water for Kids Has Zero Sugar, Juice or Sweeteners
Hint, which makes a variety of fruit-infused water beverages without sugars or sweeteners, recently introduced a line of flavored water for kids in playfully branded cartons that resemble classic... MORE

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Related Examples

Nutrient-Dense Protein Shakes
Nutrient-Dense Protein Shakes
The Core Power Strawberry High-Protein Milkshake is Health-Focused
Mango-Flavored Non-Dairy Milks
Mango-Flavored Non-Dairy Milks
Banana Wave Mango is an Oat Milk & Whole Banana Beverage
Campfire Dessert Milkshakes
Campfire Dessert Milkshakes
The Sonic Toasted S’Mores Shake is Here for a Limited-Time
Coffee Beverage Partnership Menus
Coffee Beverage Partnership Menus
This New Smashburger Coffee Drink Menu is Tasty
Female-Focused Protein Supplements
Female-Focused Protein Supplements
These Tone It Up Plant-Based Protein Powders are Flavorful
No-Sugar-Added Diabetes Shakes
No-Sugar-Added Diabetes Shakes
Splenda's Diabetes Care Shakes Support Diabetes Management
Blended Lemon Cake Shakes
Blended Lemon Cake Shakes
Portillo's is Serving Up a Strawberry Lemon Cake Shake This Summer
Supportive Pride-Themed Milkshakes
Supportive Pride-Themed Milkshakes
The Wayback Burgers Pride Shake Supports the LGBTQ Community
Superfood Protein Powders
Superfood Protein Powders
Plant Protein+ is Made from Seeds, Adaptogens, Botanicals & Mushrooms
High-Fiber Pasta Alternatives
High-Fiber Pasta Alternatives
Liviva Makes Protein-Packed Pasta with Beans & Konjac Root
Sippable Brownie Batter Shakes
Sippable Brownie Batter Shakes
Sonic is Serving Up a New Brownie Batter Shake This Summer
Mediterranean Chickpea Chips
Mediterranean Chickpea Chips
Peacasa Snacks Makes Nourishing, Grain-Free, Five-Ingredient Snacks
Plant-Based Protein Bars
Plant-Based Protein Bars
The ALOHA Bars are Minimally Processed and Packed with Iron & Fiber
Sustainably Packaged Keto Drinks
Sustainably Packaged Keto Drinks
REBBL's Keto Elixirs are Bottled in 100% Recycled Plastic
Seed-Based Salad Dressings
Seed-Based Salad Dressings
88 Acres Makes Condiments with Sunflower, Pumpkin or Watermelon Seeds
Plant-Based Protein Smoothies
Plant-Based Protein Smoothies
Raw Generation's Keto Shakes are High in Healthy Fats
Plant-Based Protein Water
Plant-Based Protein Water
Protein2O's Beverages are Enriched with Pea Protein Isolate
Branded Italy Trip Giveaways
Branded Italy Trip Giveaways
Nutella is Giving One Fan the Chance to See the Brand's Birthplace
Hazelnut Confection Collections
Hazelnut Confection Collections
The Oregon Orchard Hazelnut Chocolates will Come in Four Flavors
Workout Recovery Smoothies
Workout Recovery Smoothies
Smoothie King Unveils the HIIT Fit Smoothies Range
Ice Cream Cookie Squares
Ice Cream Cookie Squares
Häagen-Dazs' Cookie Square Dessert Boasts the Best of Both Worlds
Blended Candy Bar Beverages
Blended Candy Bar Beverages
The New Tim Hortons Kit-Kat Beverages Come in Three Options
Dippable Churro Milkshakes
Dippable Churro Milkshakes
Del Taco's New Mini Churro Dipper Shake is Two Treats in One
Flavored Fun Fair Milks
Flavored Fun Fair Milks
Borden Dairy's Flavored Milk Tastes Like Cotton Candy, Cobbler & Taffy
Single-Person Chocolate Products
Single-Person Chocolate Products
The Aero Bliss Milk Chocolate Single is Ideal for Enjoyment Alone
Stenciled Disney Character Milkshakes
Stenciled Disney Character Milkshakes
Disneyland Paris is Serving Up Pumbaa and Simba Milkshakes
Nutty Chocolate Ice Creams
Nutty Chocolate Ice Creams
Dairy Queen Just Unveiled Two New Reese’s Lovers Blizzard Treats
Cravable Candy-Topped Shakes
Cravable Candy-Topped Shakes
Steak 'n Shake New Reese's Outrageous Milkshake is Extra Sweet
Cold Brew Ice Cream
Cold Brew Ice Cream
Carvel is Debuting Cold Brew Coffee Ice Cream for Summer 2019
Malted Soda Milkshakes
Malted Soda Milkshakes
Whataburger is Offering a New Dr. Pepper Malt Drink This Season
Soft Serve Soda Slushies
Soft Serve Soda Slushies
Krystal's New Frosted Slushies Combine Sprite with Soft Serve
Plant-Based Vegan Shakes
Plant-Based Vegan Shakes
Burgerville Teamed Up with Coconut Bliss to Create The Bliss Shake
Donut-Infused Milkshakes
Donut-Infused Milkshakes
The Hardee's Froot Loops Mini Donut Milkshake is Blended with Real Donuts
Caffeinated Cold Brew Milkshakes
Caffeinated Cold Brew Milkshakes
The Potbelly Cold Brew Coffee Shake is Limited-Edition
Kid-Friendly Organic Juice Punches
Kid-Friendly Organic Juice Punches
Apple & Eve's Shelf-Stable Juices Belong in Kid's Lunchboxes
Low-Sugar Kiddie Beverages
Low-Sugar Kiddie Beverages
'Little Villager' Makes Organic, Low-Sugar Drinks for Kids
Festive Cookie-Flavored Milks
Festive Cookie-Flavored Milks
Target Released 'Sugar Cookie Milk' for the Holiday Season
Festive Latin Themed Milkshakes
Festive Latin Themed Milkshakes
Sweetness Bakeshop Introduces a Festive Coquito Milkshake
Southern-Inspired Milkshakes
Southern-Inspired Milkshakes
The Krystal Maple Bourbon Shake is Only Available for a Limited Time
Kid-Friendly Fiber-Infused Water
Kid-Friendly Fiber-Infused Water
'hellowaterkids' Shares Flavored, No-Sugar Beverages for Youth
Thai Tea Mochi Treats
Thai Tea Mochi Treats
Trader Joe's Mini Mochi Takes Flavor Inspiration from a Traditional Drink
Flavored Canned Whipped Toppings
Flavored Canned Whipped Toppings
Kraft's Whipped Toppings Arrive in 2 New Flavor Profiles
Bottled Pumpkin Spice Coffees
Bottled Pumpkin Spice Coffees
Dunkin' Donuts Now Offers a Ready-to-Drink Pumpkin Spice Iced Coffee
Flavored Honey Cream Spreads
Flavored Honey Cream Spreads
Bumbleberry Farms Launched Four New Indulgent Handcrafted Flavors
Transparent Banana Beverages
Transparent Banana Beverages
Coca-Cola's Banana Milk Drink is Creamy Yet Clear
Health-Focused Water Drinks
Health-Focused Water Drinks
The New RETHINK Kids Water Branding Introduces Three New Flavors
Balanced Fruit Juice Drinks
Balanced Fruit Juice Drinks
The Robinsons Fruit Shoot Juiced is Half Juice and Half Water
Healthy Kid-Friendly Milks
Healthy Kid-Friendly Milks
The New Little Jude’s Flavored Milks are Fortified with Vitamins
Conceptual Fruit Juice Cans
Conceptual Fruit Juice Cans
SQZD is a Conceptual Juice Brand That Provides Inspiration to Others
Kid-Friendly Flavored Waters
Kid-Friendly Flavored Waters
kidsWATER is Designed to Encourage Children to Drink More Water
Kid-Friendly Cherry Juices
Kid-Friendly Cherry Juices
Cheribundi Has Launched a Kids' Version of Its Juice Called Cheribuddy
Pie-Flavored Milks
Pie-Flavored Milks
The Farmer's Cow Created a Festive, Autumnal Pumpkin Pie Milk
Soda-Flavored Milks
Soda-Flavored Milks
The Newest Limited-Edition Product from the Farmer's Cow is 'Root Beer Milk'