With the over-the-top milkshake craze still going strong, Steak 'n Shake has just debuted the new Reese's Outrageous Milkshake. Featuring homemade ice cream and crunchy peanut butter candies on top, you may just end up opting for this super sweet shake over a cone.
The new Reese's Outrageous Milkshake is part of ever-expanding Steak 'n Shake Hershey-branded milkshake lineup, which also includes the Reese’s Peanut Butter Cup Milkshake and the Kit Kat Milkshake. The new Reese's Outrageous Milkshake itself consists of homemade ice cream blended with a rich Reese’s Peanut Butter sauce, and sweet chocolate syrup. The whole thing is then topped with homemade whipped cream, hot caramel sauce, a maraschino cherry, and of course, Reese’s Pieces candy. The new shake is a limited-time offering that's available now through August 20th.
Image Credit: <i> Steak 'n Shake.</i>
What's Driving This Trend
- Over-the-top Milkshakes
- Opportunities for creating custom and unique milkshake flavors with extravagant toppings to attract customers.
- Branded Milkshakes
- Collaborating with popular candy or chocolate brands to create limited-time or permanent milkshake variants to entice consumers.
- Extreme Desserts
- Incorporating unusual or unexpected toppings to traditional desserts to create new and exciting dessert options.
Who This Affects Most
- Fast Food Industry
- Fast-food chains can innovate desserts to keep up with customers' changing preferences, such as more decadent and indulgent desserts.
- Confectionery Industry
- Candy and chocolate companies can collaborate with restaurants and fast-food chains to create custom desserts or shakes that will appeal to a wider audience.
- Dessert Industry
- Independent dessert shops or cafes can create unusual and unique dessert options that will attract customers looking for unconventional options.
