Dairy Queen Just Unveiled Two New Reese’s Lovers Blizzard Treats
Katherine Pendrill — June 4, 2019 — Lifestyle
References: qsrmagazine & chewboom
Temperatures are heating up, so Dairy Queen is helping consumers cool down with two new limited-edition Reese’s Lovers Blizzard Treats. Available at participating Dairy Queen locations throughout the month of June, the new Blizzards bring together the best of Dairy Queen ice cream and everyone's favorite chocolate peanut butter cups.
Dairy's Queen's new Reese’s Lovers Blizzard Treats features two new frozen desserts made with Reese’s Peanut Butter Cups. The first is the Reese’s Peanut Butter Lovers Blizzard, which combines chunks of Reese’s Peanut Butter Cups with the chain’s signature vanilla soft serve ice cream and a creamy peanut butter topping. Next up is the Reese’s Chocolate Lovers Blizzard, which combines vanilla soft serve ice cream with a rich cocoa fudge, and of course, chunks of Reese’s Peanut Butter Cups.
Image Credit: Dairy Queen.
Dairy's Queen's new Reese’s Lovers Blizzard Treats features two new frozen desserts made with Reese’s Peanut Butter Cups. The first is the Reese’s Peanut Butter Lovers Blizzard, which combines chunks of Reese’s Peanut Butter Cups with the chain’s signature vanilla soft serve ice cream and a creamy peanut butter topping. Next up is the Reese’s Chocolate Lovers Blizzard, which combines vanilla soft serve ice cream with a rich cocoa fudge, and of course, chunks of Reese’s Peanut Butter Cups.
Image Credit: Dairy Queen.
Trend Themes
1. Frozen Dessert Innovation - The popularity of frozen desserts and the success of Dairy Queen’s Reese’s Lovers Blizzard Treats create opportunities for further innovation in this field.
2. Collaborative Product Development - Incorporating popular candy or snack brand flavors and ingredients in frozen desserts can create exciting new products for consumers, as seen in the Reese’s Lovers Blizzard Treats collaboration.
3. Limited-time Offerings - Creating and promoting limited-edition or seasonal products like the Reese's Lovers Blizzard Treats can help generate excitement and increased sales for food and beverage companies.
Industry Implications
1. Ice Cream and Frozen Desserts - The ice cream and frozen dessert industry can capitalize on the popularity of innovative and collaborative products like Dairy Queen’s Reese’s Lovers Blizzard Treats to stay ahead of the competition and meet consumer demand for new and exciting treats.
2. Snack Foods - Incorporating popular snack brand flavors and ingredients like Reese’s Peanut Butter Cups in frozen desserts can create collaborative opportunities for snack food companies and food and beverage businesses to introduce exciting new products to the market.
3. Limited-time Promotions and Discounts - Marketing and promotion industries can work with food and beverage companies to strategize and develop creative and impactful limited-time promotions and discounts for new and seasonal products like Dairy Queen’s Reese’s Lovers Blizzard Treats.
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