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Ice Cream Cookie Squares

Häagen-Dazs' Cookie Square Dessert Boasts the Best of Both Worlds

— December 3, 2019 — Lifestyle
With National Cookie Day fast-approaching on December 4th, Häagen-Dazs makes a delicious treat available to consumers -- ice cream cookie squares. The dessert is bound to be enticing for sweet-toothed individuals as it lavishly combines "a dark chocolate cookie base [...] with delicious ice cream." The goods are completed to perfection with a dark chocolate cookie shell and a milk chocolate drizzle. The compact format makes them ideal as a mid-day snack or an after-meal indulgence. The company boasts a few flavorful options for the cookie squares, including Dulce de Leche, Peanut Butter, and the classic Vanilla.

For consumers who prefer a more simple treat for National Cookie Day, Häagen-Dazs also calls attention to its Midnight Cookies and Cream, as well as its Mocha Chocolate Cookie pints.


Image Credit: Häagen-Dazs
Trend Themes
1. Ice Cream Cookie Squares - Häagen-Dazs' ice cream cookie squares combine the best of both worlds with a dark chocolate cookie base and delicious ice cream, presenting opportunities for innovative flavor combinations and packaging designs.
2. National Cookie Day - The celebration of National Cookie Day on December 4th presents opportunities for brands to create limited-time cookie-inspired products that cater to consumers' love for cookies and desserts.
3. Compact Format Desserts - The rise of compact format desserts like Häagen-Dazs' ice cream cookie squares serves as an opportunity for brands to create convenient and indulgent snacks that can be enjoyed on-the-go or as an after-meal treat.
Industry Implications
1. Ice Cream - The ice cream industry can explore the creation of innovative ice cream cookie collaborations and variations on the traditional ice cream sandwich to capitalize on consumers' love for combining cookies and ice cream.
2. Bakery - Bakeries can experiment with creating their own versions of ice cream cookie squares, offering unique flavors and combinations to appeal to cookie and ice cream lovers.
3. Food Manufacturing - Food manufacturers can explore the production of pre-packaged ice cream cookie squares or cookie-inspired ice cream products, providing convenience and indulgence in a single treat.
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