Category
Lifestyle
Assisted Choices
Trend cluster
Category
High-Design
Stationery
Designers are creating pens that are sustainable in unexpected ways.
4.9
Trend score
Trend
What is the High-Design Stationery trend?
High-Design Stationery: Designers are troubleshooting a variety of methods and materials to make the most functional and sustainable writing utensils. Often used as advocacy for environmental awareness, these innovations can come with an unexpected twist that is associated with the idea of curbing waste.
Insight
The consumer insight behind the High-Design Stationery trend
Those who still have a preference for analog over digital are interested in diminishing their carbon footprint as much as possible and their attention turns to product innovations that allow them to do so seamlessly. As tensions about climate change rise, consumers feel that the action of recycling might not be a good enough alternative and as a result, look for better eco-friendly solutions. This does not only diminish the guilt that one might experience when choosing analog, but it can also allow consumers to feel proud about their lifestyle choices.
Trend themes
Themes within the High-Design Stationery trend
Three behaviours holding the trend together01
Eco-Friendly Stationery
Designers are troubleshooting a variety of methods and materials to make the most functional and sustainable writing utensils.
02
Recycling and Upcycling as a Challenge
Due to the tension on reducing waste and diminishing carbon footprint, designers are looking for better eco-friendly solutions to craft modern and functional products.
03
Sustainability Through Innovation
New technologies, such as 3D printing and bioplastics, are facilitating more mindful production practices for eco-friendly designs.
Industry implications
What the High-Design Stationery trend means for industry
Where the trend changes the playbookFor
Office Supplies
The advancement of eco-friendly stationery is creating opportunities towards producing innovative office supplies.
For
Technology
The challenge to create plastic-free and eco-friendly pieces of technology, such as smartphones and speakers, stimulates innovation in the technology industry.
For
Fashion and Design
Designers are finding creatively rebellious ways to use upcycling and sustainable materials into their fashion and accessories designs.
Workshop question
How could your brand/service embrace sustainability in a bold way that will capture the interest of consumers?
Trend signals
Trend signals for High-Design Stationery
Trend score 4.9 out of 10, from popularity 74%, activity 66%, freshness 9%.
Popularity74%
Activity66%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the High-Design Stationery trend
5 featured examples from Jun 15, 2018 to Oct 31, 2019CategoryEco
Plastic-Free Tech Designs
Mario Alessiani Purposely Crafted Modern Objects Without Plastic
The technology industry has an opportunity to adopt plastic-free designs, reducing electronic waste and appealing to environmentally-conscious consumers.
CategoryEco
Recycled Limited Edition Pens
Caran d’Ache's Partnership with Nespresso Boasts a 849 Ballpoint Pen
Companies within the writing industry can explore the use of recycled and upcycled materials for creating eco-friendly products.
CategoryEco
3D-Printed Stationery Lines
Batch.works Produces Biodegradable Stationery for Paperchase
The stationery industry can capitalize on the trend towards sustainable and biodegradable products by investing in eco-friendly materials and production methods.
CategoryEco
Human Sewage-Derived Pens
Garrett Benisch Presents the Sum Waste Pen Which Relies on Biosolids Use
Creating new design processes and manufacturing techniques to incorporate sustainable materials like biosolids into various products.
CategoryEco
Climate Awareness Pens
Helsingin Sanomat's HS Climate Pen Has Ink Made of Carbon Dioxide
Printing and publishing companies can innovate by offering sustainable alternatives to traditional paper products, such as pens made from recycled materials and ink made from carb…
