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High-Design Stationery

Designers are creating pens that are sustainable in unexpected ways

Trend - Designers are troubleshooting a variety of methods and materials to make the most functional and sustainable writing utensils. Often used as advocacy for environmental awareness, these innovations can come with an unexpected twist that is associated with the idea of curbing waste.

Insight - Those who still have a preference for analog over digital are interested in diminishing their carbon footprint as much as possible and their attention turns to product innovations that allow them to do so seamlessly. As tensions about climate change rise, consumers feel that the action of recycling might not be a good enough alternative and as a result, look for better eco-friendly solutions. This does not only diminish the guilt that one might experience when choosing analog, but it can also allow consumers to feel proud about their lifestyle choices.
Workshop Question - How could your brand/service embrace sustainability in a bold way that will capture the interest of consumers?
7.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 45 Examples:
85,492 Total Clicks
Date Range:
Jun 18 — Feb 20
Trending:
This Quarter and Warm
Consumer Insight Topics:

Featured Examples

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