Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Indestructible
Design
Designers are building incredibly durable products that offer peace of mind.
6.0
Trend score
Trend
What is the Indestructible Design trend?
Indestructible Design: Brands and studios are bidding on highly durable designs to such an extent that the products are considered indestructible or even 'apocalypse-ready.' This is observed across industries—from architecture and auto to fashion and tech—signifying a favor toward longevity.
Insight
The consumer insight behind the Indestructible Design trend
As concerning reports on climate change soar, consumers turn to highly functional products that are performance-driven and built to last. This signifies a slow shift away from concepts such as fast fashion and single-use, as consumers maintain a strong affinity toward environmental awareness. In turn, they not only feel secure in precarious times but also experience a sense of comfort in choosing quality over quantity.
Trend themes
Themes within the Indestructible Design trend
Three behaviours holding the trend together01
Indestructible Design
Brands and studios are bidding on highly durable designs to such an extent that the products are considered indestructible or even 'apocalypse-ready.'
02
Modular, Customizable Products
Consumers are turning towards products that are heavily customizable and adaptable.
03
Eco-Friendly, Sustainable Products
Consumers are shifting away from fast fashion and single-use products towards environmentally friendly options.
Industry implications
What the Indestructible Design trend means for industry
Where the trend changes the playbookFor
Architecture and Construction
There are opportunities to create durable, customizable and affordable houses that are also eco-friendly and resistant to natural disasters.
For
Automotive and Transportation
The trend towards durable and indestructible designs manifests in the form of electric pickup trucks, motorcycles, and other vehicles.
For
Consumer Electronics
Consumers are seeking heavily modular phones and other electronics that can be customized to their specific needs and uses.
Workshop question
How could your product/service make consumers feel more secure?
Trend signals
Trend signals for Indestructible Design
Trend score 6.0 out of 10, from popularity 90%, activity 82%, freshness 9%.
Popularity90%
Activity82%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Indestructible Design trend
7 featured examples from Feb 14, 2018 to Feb 4, 2020CategoryArt & Design
Prefab Earthquake-Proof Tiny Homes
The Nestron 'Cube One' Offers 156-Square-Feet of Living Space
Companies in the construction industry can capitalize on the trend towards prefab and earthquake-proof housing.
CategoryAutos
Angular Electric Pickup Trucks
The Tesla Cybertruck Has an Efficient, Origami-Like Design
Disruptive innovation opportunity: Integrate electric power and advanced design features into new vehicle models to meet growing demand for sustainable transportation.
CategoryAutos
Apocalypse-Inspired Motorcycles
The Droog Moto 3 is a Stunning Motorcycle with a Rugged Design
Innovation in motorcycle manufacturing to cater to the growing demand for rugged and dystopian motorcycle designs.
CategoryFashion
Ultra-Tough Puffer Jackets
Vollebak's Indestructible Puffer is Made with the Strongest Fibre
Opportunity for disruptive innovation in the fashion industry with the development of ultra-tough and durable outerwear designs.
CategoryTech
Ultra-Durable Heavy-Duty Phones
The DOOGEE S90 Embraces a Modular Concept of Assembly
The modular concept of assembly in the DOOGEE S90 presents a disruptive innovation opportunity in the mobile phone manufacturing industry.
CategoryArt & Design
Apocalypse-Proof House Designs
Modern House Follows-Up the Cybertruck with a Cyberhouse
Architects can explore new design concepts that prioritize security and durability to meet the increasing demand for apocalypse-proof houses.
CategoryEco
Indonesian Earthquake-Resistant Housing
Ramboll Creates a Housing Prototypes That are Eco and Safe
Innovation opportunities in the construction industry can include introducing new sustainable materials and techniques.
