Designers are building incredibly durable products that offer peace of mind
Trend - Brands and studios are bidding on highly durable designs to such an extent that the products are considered indestructible or even 'apocalypse-ready.' This is observed across industries—from architecture and auto to fashion and tech—signifying a favor toward longevity.
Insight - As concerning reports on climate change soar, consumers turn to highly functional products that are performance-driven and built to last. This signifies a slow shift away from concepts such as fast fashion and single-use, as consumers maintain a strong affinity toward environmental awareness. In turn, they not only feel secure in precarious times but also experience a sense of comfort in choosing quality over quantity.
Insight - As concerning reports on climate change soar, consumers turn to highly functional products that are performance-driven and built to last. This signifies a slow shift away from concepts such as fast fashion and single-use, as consumers maintain a strong affinity toward environmental awareness. In turn, they not only feel secure in precarious times but also experience a sense of comfort in choosing quality over quantity.
Workshop Question - How could your product/service make consumers feel more secure?
Trend Themes
1. Indestructible Design - Brands and studios are bidding on highly durable designs to such an extent that the products are considered indestructible or even 'apocalypse-ready.'
2. Modular, Customizable Products - Consumers are turning towards products that are heavily customizable and adaptable.
3. Eco-friendly, Sustainable Products - Consumers are shifting away from fast fashion and single-use products towards environmentally friendly options.
Industry Implications
1. Architecture and Construction - There are opportunities to create durable, customizable and affordable houses that are also eco-friendly and resistant to natural disasters.
2. Automotive and Transportation - The trend towards durable and indestructible designs manifests in the form of electric pickup trucks, motorcycles, and other vehicles.
3. Consumer Electronics - Consumers are seeking heavily modular phones and other electronics that can be customized to their specific needs and uses.
7 Featured, 61 Examples:
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Date Range:
Feb 18 — Feb 20
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