Fava beans are increasingly present in the snacking industry
Trend - Fava beans are rich in nutrients and are used around the world in various dishes and cuisines. Now, North American brands are increasingly introducing the bean as an on-the-go snack item, in the same way that peanuts and other salted snack items are presented.
Insight - CPG brands in the food and beverage space are often appealing to consumers' appreciation for balanced indulgence. The benefits of choosing nutritious snacking products for consumers is that they can stick to their health goals without being overtly disciplined with what they're consuming. The ever-expanding options in this space come as consumers constantly seek out ingredients they're unfamiliar with in order to feel less restricted in their health and fitness journeys.
Insight - CPG brands in the food and beverage space are often appealing to consumers' appreciation for balanced indulgence. The benefits of choosing nutritious snacking products for consumers is that they can stick to their health goals without being overtly disciplined with what they're consuming. The ever-expanding options in this space come as consumers constantly seek out ingredients they're unfamiliar with in order to feel less restricted in their health and fitness journeys.
Workshop Question - What are some emerging alternative ingredients/products that your brand could work with?
