Category
Lifestyle
Assisted Choices
Trend cluster
Category
Fava
Snacking
Fava beans are increasingly present in the snacking industry.
3.5
Trend score
Trend
What is the Fava Snacking trend?
Fava Snacking: Fava beans are rich in nutrients and are used around the world in various dishes and cuisines. Now, North American brands are increasingly introducing the bean as an on-the-go snack item, in the same way that peanuts and other salted snack items are presented.
Insight
The consumer insight behind the Fava Snacking trend
CPG brands in the food and beverage space are often appealing to consumers' appreciation for balanced indulgence. The benefits of choosing nutritious snacking products for consumers is that they can stick to their health goals without being overtly disciplined with what they're consuming. The ever-expanding options in this space come as consumers constantly seek out ingredients they're unfamiliar with in order to feel less restricted in their health and fitness journeys.
Trend themes
Themes within the Fava Snacking trend
Three behaviours holding the trend together01
Rising Popularity of Plant-Based Snacks
As consumer interest in plant-based diets and healthy snacking options continues to grow, there's a disruptive opportunity for CPG brands to create innovative plant-based snack alternatives that offer the same taste and texture as traditional snacks.
02
Increased Demand for Nutritious Snacking Options
As consumers prioritize their health and wellness, snack brands can create products that balance healthy ingredients with indulgence, providing consumers with guilt-free snacking options.
03
Innovative Use of Fava Beans in Snack Products
Fava beans offer a protein-rich and nutrient-dense ingredient that can be used as a base for snack products such as dips and spreads, plant-based jerky, and even frozen desserts, providing a range of innovative alternative products for snack-hungry consumers.
Industry implications
What the Fava Snacking trend means for industry
Where the trend changes the playbookFor
Snack Food Products
The snack food industry can leverage these trends by creating healthy and innovative snack products that cater to changing consumer preferences.
For
CPG/Food and Beverage Industry
There are disruptive opportunities for CPG companies to offer innovative plant-based and nutritious snacks to meet growing consumer demand.
For
Health and Wellness Industry
The health and wellness industry can benefit from these trends by offering healthy snacking options, educating consumers about nutrition and balanced diets, and promoting products that prioritize health while maintaining indulgence.
Workshop question
What are some emerging alternative ingredients/products that your brand could work with?
Trend signals
Trend signals for Fava Snacking
Trend score 3.5 out of 10, from popularity 54%, activity 42%, freshness 10%.
Popularity54%
Activity42%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Fava Snacking trend
6 featured examples from Oct 23, 2019 to Aug 13, 2021CategoryMarketing
Flavor-Blasted Bean Snacks
Bada Bean Bada Boom Has Introduced Two New Flavors
Opportunity for companies to tap into the growing demand for healthy snack alternatives by introducing innovative and flavorful options.
CategoryLifestyle
Free-From Fava Bean Snacks
Nuttee Bean Co.'s Snacks are Allergy-Friendly, Vegan & Gluten-Free
Innovative food manufacturers can capitalize on the growing demand for free-from snacks by developing unique, allergy-friendly products that cater to a variety of dietary preferen…
CategoryLifestyle
Plant-Powered Jerky Snacks
KRAVE Plant-Based Jerky is Made with Peas & Fava Beans
The jerky snack industry is being disrupted by the rise of plant-based jerky snacks, offering more options for health-conscious consumers.
CategoryLifestyle
Low-Calorie Bean Dips
Cuenza's Fava Bean Dips are Touted as the "Spicy Cousin of Hummus"
Create new bean-based dips and spreads that disrupt the hummus market and cater to the demand for healthier snack options.
CategoryLifestyle
Fava Bean-Based Snack Alternatives
Nuttee Bean Co. Releases New Flavors of Favalicious
The snack industry has an opportunity to explore alternative snack options that cater to the growing demand for healthy and plant-based options.
CategoryMarketing
Fava Bean-Infused Frozen Desserts
The Halo Top Dairy-Free Desserts Have Been Revamped by the Brand
Food and beverage companies can explore the potential of using fava bean protein and other plant-based ingredients to create healthier and better-for-you products.
