Africa is Now Magazine is a contemporary online publication which focuses on the coverage and promotion of African content in the realm of creativity, fashion, and more. Platforms such as these are of incredible necessity in a day and age that strives to embrace equality and celebrate cultural expression.
This editorial in Africa is Now Magazine is an example of just that. Set in a desert-like landscape, the models are dressed in culturally infused high fashion garments — the Spring/Summer 2020 offerings by contemporary fashion label Imprint, to be precise. The clothing is recognized by heavy pattering, and bold bursts of color, especially of yellow. The models, which are shot by Elena Iv-skaya are captured in inspirationally expressive poses, embracing a more striking and attention-captivating approach to creativity.
Photo Credits: Elena Iv-skaya
What's Driving This Trend
- Celebrate Cultural Expression
- There is a growing trend towards embracing and celebrating cultural expression, as seen in the African-inspired editorials.
- Bold and Vibrant Aesthetics
- There is a trend towards bold patterns and vibrant colors in high fashion garments, as showcased in the Imprint ZA SS20 collection.
- Attention-captivating Creativity
- There is a trend towards more striking and attention-captivating approaches to creativity, as demonstrated by the expressive poses in the Africa is Now Magazine editorial.
Who This Affects Most
- Fashion
- The fashion industry can explore opportunities to incorporate cultural influences and bold aesthetics in their collections, inspired by African creativity.
- Digital Publications
- The digital publication industry can create platforms to highlight and promote underrepresented cultures and their creative expressions, like Africa is Now Magazine.
- Photography
- The photography industry can experiment with capturing expressive and attention-captivating poses to create visually impactful campaigns and editorials.
