Africa is Now Magazine is a contemporary online publication which focuses on the coverage and promotion of African content in the realm of creativity, fashion, and more. Platforms such as these are of incredible necessity in a day and age that strives to embrace equality and celebrate cultural expression.
This editorial in Africa is Now Magazine is an example of just that. Set in a desert-like landscape, the models are dressed in culturally infused high fashion garments — the Spring/Summer 2020 offerings by contemporary fashion label Imprint, to be precise. The clothing is recognized by heavy pattering, and bold bursts of color, especially of yellow. The models, which are shot by Elena Iv-skaya are captured in inspirationally expressive poses, embracing a more striking and attention-captivating approach to creativity.
Photo Credits: Elena Iv-skaya