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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,498 more

Double-Duty Care

Brands are launching maternity products that are chic and extremely versatile

Trend - Brands are creating maternity products that can be utilized before, during, and after pregnancy. These multi-functional offerings are usually paired with a fashion-forward aesthetic, making them available for use not only when the baby is around, but even for a casual night out.

Insight - Desires for affordability and sustainable purchasing decisions push parents to search for products that will give them the much-needed functionality for taking care of their infant, but ones that will also lend themselves for personal use later on. These products allow mothers to feel supported and organized throughout their journey, but also fill a niche in the market as not many maternity products are versatile in terms of style.
Workshop Question - How could your product incorporate style with functionality?
8.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 29 Examples:
54,046 Total Clicks
Date Range:
May 19 — Feb 20
Trending:
This Quarter and Hot
Consumer Insight Topics:

Featured Examples

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