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Menta Produces a Chic and Elegant Identity for Noble Cacao

 - Mar 29, 2019
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Noble Cacao is a company that prides itself with its gourmet Mexican chocolate product. The business relies on a passionate approach to ingredient selection and experimentation, focusing on carefully selected cacao grown from the rainforests of Mexico, with a focus on "the aromas of pineapple, banana, mango, flowers and precious woods."

To meet the incredibly sophisticated standard and curious taste of its gourmet Mexican chocolate, Noble Cacao also needed a subtle and elegant visual identity that would capture the attention of consumers who are looking to indulge in a luxurious manner. As a result, Noble Cacao taps Guadalajara-based design firm Menta who draws inspiration from "flavor intensity, unique notes, and lush origin." The gourmet Mexican chocolate ends up entertaining a minimalist packaging aesthetic that is accented through a stylish font and a bold colorway.