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Protein-Packed Candy Bars

These Mars and Snickers Protein Chocolate Bars are Satisfying

— March 3, 2019 — Lifestyle
Candy bars found at convenience and grocery stores are often positioned as more of a treat than a way to fuel up, which is something Mars Wrigley Confectionery UK aims to change with these new protein chocolate bars.

Mars Protein and Snickers Protein are two new treat varieties that are hitting store shelves now to address the rising number of consumers who are seeking to up their protein intake in easy, convenient ways. Each of the bars contain less than 200 calories and 10 grams of protein, while Mars Protein contains 40% less sugar than the original version with Snickers Protein containing 30% less.

The new protein chocolate bars from Mars Wrigley Confectionery UK are sure to be a hit with consumers seeking an accessible and delicious way to fuel up after sports or a workout.
Trend Themes
1. Protein Chocolate Bars - Developing new protein chocolate bars presents an opportunity for confectionery companies to target health-conscious consumers and offer functional snacks.
2. Low-sugar Treats - Reducing sugar in treat varieties can attract health-conscious consumers and help companies address concerns over sugar consumption.
3. Convenient Protein Sources - Creating convenient protein sources like snack bars can meet the demands of on-the-go consumers looking for quick, satisfying protein sources.
Industry Implications
1. Confectionery - Confectionery companies can capitalize on the rising demand for healthier snack options by introducing new product lines focused on functional food.
2. Sports Nutrition - Targeting consumers seeking accessible and protein-packed sports nutrition products presents a growth opportunity for the sports nutrition industry.
3. Convenience Stores - Convenience stores can cater to health-conscious consumers by offering a wider selection of protein-packed snacks, including protein chocolate bars.
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