Avid candy and chocolate fans are likely to rejoice at the news of the Chocolate M&M’s Hi Protein whey powder that will offer them a lifestyle-focused way to enjoy the flavor of the namesake treat. The product contains 21-grams of protein per serving and features an indulgent flavor that mimics the M&M candies to make it applicable for consumers who might not like the taste of traditional offerings on the market. The supplement contains 141-calories per serving and comes in 875-gram pouches for £19.99 in the UK.
General Manager at Mars Chocolate Drinks & Treats Michelle Frost spoke on the inspiration behind the new Chocolate M&M’s Hi Protein whey powder saying, "The launch of M&M’s Hi Protein Chocolate and M&M’s Hi Protein Chocolate Peanut bars last year were one of our most successful launches to date within our protein product portfolio, and we recognise there is a huge appeal for the M&M’s brand within this market.”
Key Themes Behind This Trend
- Candy-inspired Protein Products
- The growing demand for fun, indulgent protein powders that mimic the flavours of beloved candies and chocolates presents an opportunity for innovators in the protein supplement industry.
- Lifestyle-focused Supplements
- As more consumers prioritize health and wellness, there is an opportunity for companies to develop and market protein supplements that cater to specific lifestyles and dietary needs.
- Creative Flavor Innovation
- With the success of products like the Chocolate M&M's Hi Protein whey powder, there is a space for supplement companies to explore playful and unexpected flavor combinations to appeal to a broader audience.
Where This Applies
- Protein Supplement
- The protein supplement industry can leverage the popularity of candy-inspired products to create new, innovative offerings for health-conscious consumers.
- Food & Beverage
- Food and beverage companies can develop products that cater to consumers seeking healthier versions of indulgent treats, such as candy-inspired protein powders that offer a familiar flavor profile without the excess calories.
- Fitness & Wellness
- As more consumers prioritize fitness and wellness, there is an opportunity for personal trainers, nutritionists, and wellness coaches to incorporate unique supplements such as candy-inspired protein powders into their clients' diets, further customizing their approach.
