The BodyTech Peeps Whey Protein Isolate is being launched with springtime in mind to help athletes and health-conscious consumers alike enjoy the flavors of the season in an alternative way.
The protein powder is an officially licensed product that aims to capture the familiar flavor of Peeps marshmallows and provide athletes with a decidedly indulgent way to round out their workouts. The protein powder features 25-grams of protein per serving along with one-gram of fat and one-gram of sugar to make a great way to enjoy the taste of the treats in a lifestyle-conscious way. The product comes in Marshmallow and Chocolate Marshmallow flavors
The BodyTech Peeps Whey Protein Isolate is being sold in 1.5 and three-pound containers priced at $39.99 and $64.99, respectively. The product is arriving at Vitamin Shopper locations, but will only be available through June.
What Makes This Trend Stand Out
- Seasonal Protein Powders
- Creating protein powders that capture the flavors of different seasons can be a disruptive innovation opportunity
- Indulgent Protein Powders
- Developing protein powders that provide an indulgent way to round out workouts can be a disruptive innovation opportunity
- Licensed Protein Powders
- Creating officially licensed protein powders can be a disruptive innovation opportunity
Sectors Adopting This
- Fitness and Sports Industry
- Developing protein powders that cater to the fitness and sports industry can be a potential opportunity
- Food and Beverage Industry
- The food and beverage industry can innovate on protein powders to introduce seasonal and indulgent flavors
- Licensing Industry
- The licensing industry can explore partnerships with supplement companies to create officially licensed products
