Category
Business
Assisted Conversion
Trend cluster
Category
Seasonal
Eco
Seasonal holidays and special events are adapted with eco-friendly changes.
3.8
Trend score
Trend
What is the Seasonal Eco trend?
Seasonal Eco: The growth in consumption that occurs around seasonal holidays and special events inevitably takes its toll on the environment, and some brands are now aiming to avoid these consequences. Themed products with eco-friendly elements ensure that consumers can purchase products that align with their personal values.
Insight
The consumer insight behind the Seasonal Eco trend
Consumers are increasingly concerned with how their personal habits impact climate change and global waste. However, changing long-established patterns of behaviour, especially when there are limited alternative choices on the market, can be difficult. Thus, more consumers are turning to the few brands that do offer alternatives, particularly those that allow them guilt-free purchases during times when they’re buying more.
Trend themes
Themes within the Seasonal Eco trend
Three behaviours holding the trend together01
Eco-Friendly Seasonal Products
Brands are adapting seasonal holiday products with eco-friendly elements to cater to consumer demands for guilt-free purchases and reduce waste.
02
Reducing Waste Initiatives in Food and Beverage
Fast food chains and restaurants are committing to reducing waste with inventive packaging designs and eliminating single-use plastics to promote sustainable practices in the food and beverage industry.
03
Sustainable Gift Giving
With the growing concern for environmental issues, consumers are increasingly seeking sustainable gift-giving options such as package-free products, responsibly-packaged goods, and upcycled materials.
Industry implications
What the Seasonal Eco trend means for industry
Where the trend changes the playbookFor
Retail
Retail brands can explore eco-friendly options for seasonal products to cater to the growing demand for sustainable consumption.
For
Food and Beverage
The food and beverage industry can adopt waste reduction strategies and package-free products to support a sustainable future.
For
Beauty and Personal Care
Beauty and personal care brands can consider eco-friendly packaging and ingredients to meet the growing consumer demand for sustainable and environmentally-friendly products.
Workshop question
How could your brand empower customers who are looking to make eco-conscious purchase decisions?
Trend signals
Trend signals for Seasonal Eco
Trend score 3.8 out of 10, from popularity 50%, activity 56%, freshness 9%.
Popularity50%
Activity56%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Seasonal Eco trend
5 featured examples from Nov 5, 2018 to Feb 15, 2020CategoryLifestyle
Cosmetic Brand Floral Shops
Lush Cosmetics' Pop-Up Will Share Flowers for Valentine's Day
Lush Cosmetics is disrupting the cosmetics industry by expanding into the floral market.
CategorySpecial
Upcycled Christmas Stockings
Urban Renewal One-Of-A-Kind Kantha Stocking is Eco-Friendly
The sustainable home decor industry has major opportunities to innovate with repurposed materials, unique designs, and upcycling techniques, as seen with Urban Renewal's eco-frien…
CategoryFashion
Romantic Clean Lip Kits
C'est Moi Debuted the V-Day Lip Party Kit with a Stunning Reusable Bag
The beauty industry should continue to innovate by creating products that are environmentally conscious and cater to consumers' holiday needs.
CategoryEco
Festive Eco Takeaway Cups
One of the Starbucks Holiday Cups is a Limited-Edition Reusable Red Cup
The introduction of the limited-edition red reusable cup by Starbucks creates a disruptive innovation opportunity in the food and beverage packaging industry.
CategoryLifestyle
Eco-Friendly Holiday Menus
Iceland's Christmas Food Range is Palm Oil-Free & Largely Plastic-Free
The shift towards eco-friendly packaging in the food industry opens up avenues for companies specializing in sustainable packaging materials and solutions.
