Seasonal holidays and special events are adapted with eco-friendly changes
Trend - The growth in consumption that occurs around seasonal holidays and special events inevitably takes its toll on the environment, and some brands are now aiming to avoid these consequences. Themed products with eco-friendly elements ensure that consumers can purchase products that align with their personal values.
Insight - Consumers are increasingly concerned with how their personal habits impact climate change and global waste. However, changing long-established patterns of behaviour, especially when there are limited alternative choices on the market, can be difficult. Thus, more consumers are turning to the few brands that do offer alternatives, particularly those that allow them guilt-free purchases during times when they’re buying more.
Insight - Consumers are increasingly concerned with how their personal habits impact climate change and global waste. However, changing long-established patterns of behaviour, especially when there are limited alternative choices on the market, can be difficult. Thus, more consumers are turning to the few brands that do offer alternatives, particularly those that allow them guilt-free purchases during times when they’re buying more.
Workshop Question - How could your brand empower customers who are looking to make eco-conscious purchase decisions?
Trend Themes
1. Eco-friendly Seasonal Products - Brands are adapting seasonal holiday products with eco-friendly elements to cater to consumer demands for guilt-free purchases and reduce waste.
2. Reducing Waste Initiatives in Food and Beverage - Fast food chains and restaurants are committing to reducing waste with inventive packaging designs and eliminating single-use plastics to promote sustainable practices in the food and beverage industry.
3. Sustainable Gift Giving - With the growing concern for environmental issues, consumers are increasingly seeking sustainable gift-giving options such as package-free products, responsibly-packaged goods, and upcycled materials.
Industry Implications
1. Retail - Retail brands can explore eco-friendly options for seasonal products to cater to the growing demand for sustainable consumption.
2. Food and Beverage - The food and beverage industry can adopt waste reduction strategies and package-free products to support a sustainable future.
3. Beauty and Personal Care - Beauty and personal care brands can consider eco-friendly packaging and ingredients to meet the growing consumer demand for sustainable and environmentally-friendly products.
