Seasonal holidays and special events are adapted with eco-friendly changes
Trend - The growth in consumption that occurs around seasonal holidays and special events inevitably takes its toll on the environment, and some brands are now aiming to avoid these consequences. Themed products with eco-friendly elements ensure that consumers can purchase products that align with their personal values.
Insight - Consumers are increasingly concerned with how their personal habits impact climate change and global waste. However, changing long-established patterns of behaviour, especially when there are limited alternative choices on the market, can be difficult. Thus, more consumers are turning to the few brands that do offer alternatives, particularly those that allow them guilt-free purchases during times when they’re buying more.
Insight - Consumers are increasingly concerned with how their personal habits impact climate change and global waste. However, changing long-established patterns of behaviour, especially when there are limited alternative choices on the market, can be difficult. Thus, more consumers are turning to the few brands that do offer alternatives, particularly those that allow them guilt-free purchases during times when they’re buying more.
Workshop Question - How could your brand empower customers who are looking to make eco-conscious purchase decisions?
