Bite Beauty and Parade teamed up for a colorful underwear collaboration that celebrates both brands' commitment to empowering people with feel-good products. As Parade co-founder and CEO Cami Téllez says, "Together, this collection of three lipsticks speaks to what our customer wants today—beautiful, ethical, and personal self-expression."
The unexpected collaboration introduces underwear and Lip Crayon pairings that are perfectly color-coordinated—there's the new Bite Brief to match the Acai Smash Power Move Creamy Matte Lip Crayon and the Cherrybomb Thong which goes with the Red Velvet Power Move Creamy Matte Lip Crayon.
When ordering the Cherrybomb Set, the Balloon Lip Set or the Bite Lip Set, all of which pair an underwear style and a lipstick, consumers can choose intimates in sizes from XS to 3X.
Image Credit: Bite Beauty, Parade
What's Driving This Trend
- Color-coordinated Collaborations
- Opportunity for brands to collaborate on products that are color-coordinated to create a cohesive aesthetic experience for consumers.
- Empowering Self-expression
- Creating products that allow individuals to express themselves ethically and personally, providing a sense of empowerment and individuality.
- Inclusive Sizing Options
- Catering to a wide range of consumers by offering inclusive sizing options, promoting body positivity and inclusivity.
Who This Affects Most
- Beauty and Cosmetics
- Opportunity for beauty brands to collaborate with fashion companies to create coordinated product sets, expanding their customer base through cross-industry partnerships.
- Apparel and Fashion
- Fashion companies can explore collaborations with beauty brands, offering coordinated products that enhance the overall brand experience and cater to the growing demand for aesthetic cohesion.
- E-commerce and Retail
- Online retailers can tap into the trend of color-coordinated collaborations, providing customers with curated sets of products that offer a seamless and visually appealing shopping experience.
