Category
Fashion
Scaled Restraint
Trend cluster
Category
On-Demand
Custom
Devices that blend on-demand skincare formulas prioritize customization.
5.9
Trend score
Trend
What is the On-Demand Custom trend?
On-Demand Custom: The skincare space is constantly evolving, and the next generation of skincare technologies blend on-demand formulas with customer-specific personalization. Whether at-home or in-store, these devices use technology to determine the exact day-to-day skincare needs of consumers.
Insight
The consumer insight behind the On-Demand Custom trend
With the North American skincare industry being as diverse as it is today, consumers who are passionate about this space are having to research and understand the impacts of the various ingredients and innovations that are constantly popping up in the industry. For those who are looking to maximize function and minimize time, this process can be arduous. These consumers are increasingly turning to brands that focus on their singular needs through customization.
Trend themes
Themes within the On-Demand Custom trend
Three behaviours holding the trend together01
On-Demand Custom
Technology that prioritizes customization and on-demand formulas are becoming increasingly popular in the skincare industry.
02
Personalized Skincare Systems
AI-powered, personalized skincare devices are changing the industry by creating tailored formulas for individuals.
03
Custom-Printed Face Masks
Using 3D printing, customizable face masks are becoming more popular as consumers desire more targeted skincare solutions.
Industry implications
What the On-Demand Custom trend means for industry
Where the trend changes the playbookFor
Cosmetics Industry
The cosmetics industry is experiencing major disruptions as new technology transforms the industry and companies are embracing personalization.
For
Tech Industry
The tech industry is playing a vital role in the creation of on-demand, personalized skincare solutions.
For
Retail Industry
As more companies are introducing personalized skincare devices, the retail industry is also changing to meet the demands of consumers seeking customized products.
Workshop question
How could your brand prioritize customization in its product/service?
Trend signals
Trend signals for On-Demand Custom
Trend score 5.9 out of 10, from popularity 88%, activity 79%, freshness 9%.
Popularity88%
Activity79%
Freshness9%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the On-Demand Custom trend
5 featured examples from Jan 3, 2019 to Jan 14, 2020CategoryFashion
On-Demand Skincare Devices
L’Occitane Introduced the World to Duolab at CES 2020
The beauty and skincare industry can explore the use of technology and personalized formulations to enhance customer satisfaction and product effectiveness.
CategoryFashion
3D-Printed Face Masks
Neutrogena MaskiD is Set to Be Introduced at CES 2019
The beauty industry can capitalize on 3D-printing technology to create custom, targeted face masks for consumers.
CategoryTech
Personalized Skincare Systems
L'Oréal Perso Introduces Next-Gen Beauty-Tech at CES 2020
The beauty and cosmetics industry can embrace AI-powered devices like L'Oréal Perso to revolutionize the way beauty products are created and customized.
CategoryFashion
Custom-Printed Face Masks
Amorepacific is Debuting the 3D Printing Mask Pack at CES 2020
Opportunity for brands to tap into the demand for customizable skincare products.
CategoryFashion
Personalized Skincare Machines
Georgia Louise's 'Bespoke Cream Machine' Makes Custom Skincare
The 'Bespoke Cream Machine' is a disruptive innovation in the beauty and skincare industry, offering customization and personalization, and suggests opportunities for future innov…
