Devices that blend on-demand skincare formulas prioritize customization
Trend - The skincare space is constantly evolving, and the next generation of skincare technologies blend on-demand formulas with customer-specific personalization. Whether at-home or in-store, these devices use technology to determine the exact day-to-day skincare needs of consumers.
Insight - With the North American skincare industry being as diverse as it is today, consumers who are passionate about this space are having to research and understand the impacts of the various ingredients and innovations that are constantly popping up in the industry. For those who are looking to maximize function and minimize time, this process can be arduous. These consumers are increasingly turning to brands that focus on their singular needs through customization.
Insight - With the North American skincare industry being as diverse as it is today, consumers who are passionate about this space are having to research and understand the impacts of the various ingredients and innovations that are constantly popping up in the industry. For those who are looking to maximize function and minimize time, this process can be arduous. These consumers are increasingly turning to brands that focus on their singular needs through customization.
Workshop Question - How could your brand prioritize customization in its product/service?
