Erotic products and services transition to the wellness space
Trend - Products and services related to sexual intimacy were once branded in ways that were kitschy and not representative of most people's desires. Now, open conversations about exploring ones' own sexuality have resulted in a transition from the intimacy space being more sophisticated in function and design, and more desire-based–a transition that is funneled through the wellness industry.
Insight - Today's young consumer is much more open about their sexuality and intimacy-related preferences than the generations that preceded them, in part due to the progressive values they're learning from a younger age and the freedom of self-expression that platforms like social media allow. These open dialogues have resulted in a greater push for wellness-related products and services that are more diverse, and more representative of what consumers actually want from their various health-related experiences.
Insight - Today's young consumer is much more open about their sexuality and intimacy-related preferences than the generations that preceded them, in part due to the progressive values they're learning from a younger age and the freedom of self-expression that platforms like social media allow. These open dialogues have resulted in a greater push for wellness-related products and services that are more diverse, and more representative of what consumers actually want from their various health-related experiences.
Workshop Question - What are some dated aspects of your product/industry that your brand could work to modernize?
Trend Themes
1. Intimate Wellness Products - With increased awareness and openness about sexuality and intimacy-related preferences, the push for wellness-related products and services are becoming more diverse and sophisticated.
2. Cannabis Infusions - Cannabis-infused products such as lubricants are gaining popularity and market share in the wellness industry.
3. Sexual Wellness Apps - Sexual wellness apps are using science-based tools and strategies to provide personalized advice and guidance, addressing sexual types and complaints.
Industry Implications
1. Wellness Industry - With intimate wellness products gaining greater prominence, the wellness industry is in a unique position to advance its offerings and expand its reach in a largely untapped market.
2. Cannabis Industry - The cannabis industry is poised to disrupt the wellness industry with highly specialized cannabis-infused products tailored to various wellness segments.
3. Healthcare Industry - Sexual wellness apps are an innovative product in the healthcare industry, enabling personalized guidance and advice on sexual health and preferences, filling a gap in traditional healthcare services.
