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Intimate Wellness

Erotic products and services transition to the wellness space

Trend - Products and services related to sexual intimacy were once branded in ways that were kitschy and not representative of most people's desires. Now, open conversations about exploring ones' own sexuality have resulted in a transition from the intimacy space being more sophisticated in function and design, and more desire-based–a transition that is funneled through the wellness industry.

Insight - Today's young consumer is much more open about their sexuality and intimacy-related preferences than the generations that preceded them, in part due to the progressive values they're learning from a younger age and the freedom of self-expression that platforms like social media allow. These open dialogues have resulted in a greater push for wellness-related products and services that are more diverse, and more representative of what consumers actually want from their various health-related experiences.
Workshop Question - What are some dated aspects of your product/industry that your brand could work to modernize?
7.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
55,869 Total Clicks
Date Range:
Jul 15 — Feb 20
Trending:
This Quarter and Warm
Consumer Insight Topics:

Featured Examples

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