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Intimate Wellness

Erotic products and services transition to the wellness space

Trend - Products and services related to sexual intimacy were once branded in ways that were kitschy and not representative of most people's desires. Now, open conversations about exploring ones' own sexuality have resulted in a transition from the intimacy space being more sophisticated in function and design, and more desire-based–a transition that is funneled through the wellness industry.

Insight - Today's young consumer is much more open about their sexuality and intimacy-related preferences than the generations that preceded them, in part due to the progressive values they're learning from a younger age and the freedom of self-expression that platforms like social media allow. These open dialogues have resulted in a greater push for wellness-related products and services that are more diverse, and more representative of what consumers actually want from their various health-related experiences.
Workshop Question - What are some dated aspects of your product/industry that your brand could work to modernize?
Trend Themes
1. Intimate Wellness Products - With increased awareness and openness about sexuality and intimacy-related preferences, the push for wellness-related products and services are becoming more diverse and sophisticated.
2. Cannabis Infusions - Cannabis-infused products such as lubricants are gaining popularity and market share in the wellness industry.
3. Sexual Wellness Apps - Sexual wellness apps are using science-based tools and strategies to provide personalized advice and guidance, addressing sexual types and complaints.
Industry Implications
1. Wellness Industry - With intimate wellness products gaining greater prominence, the wellness industry is in a unique position to advance its offerings and expand its reach in a largely untapped market.
2. Cannabis Industry - The cannabis industry is poised to disrupt the wellness industry with highly specialized cannabis-infused products tailored to various wellness segments.
3. Healthcare Industry - Sexual wellness apps are an innovative product in the healthcare industry, enabling personalized guidance and advice on sexual health and preferences, filling a gap in traditional healthcare services.
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
128,132 Total Clicks
Date Range:
Jul 15 — May 23
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Cannabis-Infused Sensual Lubricants
Cannabis-Infused Sensual Lubricants
Velvet Swing is at the Intersection of Wellness and Pleasure
Cannabis is experiencing a Renaissance of sorts as the herb is incorporated into health supplements, skin care, food and now, even sensual lubricants. Dubbed ‘Velvet Swing,’ the product... MORE
Sexual Wellness Apps
Sexual Wellness Apps
The Lover App Uses Science-Based Tools & Strategies to Improve Your Sex Life
According to a recent survey, one in two women and one in three men have a sexual complaint they’d like addressed but many are unsure of where to seek the answers—cue a new sexual wellness... MORE
Luxurious Self-Care Trios
Luxurious Self-Care Trios
Sexual Wellness Brand 'Maude' Launched a Bodycare Collection
Maude is a brand that makes products like minimalist, gender-neutral adult toys and massage oil candles, and it recently expanded its product portfolio to include a line of luxurious self-care... MORE
Retail Sexual Wellness Expansions
Retail Sexual Wellness Expansions
Sexual Wellness Brand Tabu Launches at Sephora Stores
Tabu, a sexual wellness brand, has officially been launched at Sephora locations across the U.S. The brand’s best-selling ‘The Golden Hour Kit’ and its ‘Aureum’... MORE
Intimacy-Tracking Apps
Intimacy-Tracking Apps
Glow's Ruby App Helps Women Get Insights on Intimate Health Issues
Although Glow Inc. already offers standalone applications for tracking ovulation, menstrual cycles, male fertility and preparing for a pregnancy, the Ruby app is new to the Glow family with a focus... MORE
Comprehensive CBD Intimacy Lines
Comprehensive CBD Intimacy Lines
Foria Boasts the Honeymoon Set, Complete with Full Size Products
The plant-based sexual wellness brand Foria has fully embraced the CBD intimacy category, offering a range of products that promise to “ease discomfort, enhance pleasure, and increase... MORE

Related Examples

Intimacy-Supporting Cannabis Gummies
Intimacy-Supporting Cannabis Gummies
These Gummies Promote Sex Positivity & Intimate Connections
Intimate Shaving Oils
Intimate Shaving Oils
Sexual Wellness Brand maude Debuts the 'Shave' and 'Soothe' Body Products
Menopausal Wellness Brands
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Amyris & Naomi Watts Launched Stripes for (Peri)Menopausal Wellness
Pro-Abortion Pleasure Toys
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Dame's Mitch McConnell Dildo Helps You "Get F-cked by the Government"
Sexual Wellness Applications
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Sexual Wellness Anniversary Sales
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Foria Was Included in the Nordstrom Anniversary Sale This Year
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Sexual Wellness Brand Foria Launches a Breast Oil
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Fashionable Sexual Wellness Toys
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CBD-Infused Intimate Serums
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Bloomi Arousal Serum Blends Cannabidiol & Botanical Aphrodisiacs
CBD-Infused Intimate Topicals
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Innovative CBD Launched its Sextiva Full-Spectrum CBD Oil
Playful Self-Care Bath Kits
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CBD Sexual Wellness Kits
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Foria Debuted New Holiday Bundles in Time for Gift Giving
Informative Cannabis Consumption Apps
Informative Cannabis Consumption Apps
The Jointly App Helps People Enhance Their Cannabis Wellness
Cannabis Intimacy Tinctures
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The Veryvell™ Tingle Drops are Now Available in Ontario Via OCS
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Specially Curated Mini Intimacy Kits
'The Quickie' from Foria Spotlights Trial-Sized CBD Products
Co-Branded Intimate Promotions
Co-Branded Intimate Promotions
foodora Joins Forces with PinkCherry For a Valentine's Day Giveaway
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Intimate Skincare Sets
Rosebud Woman's Intimate Care Products Can Be Used All-Over
Gentle Cleansing Intimate Wipes
Gentle Cleansing Intimate Wipes
'The Lollipop Wipe' Comes Individually Wrapped for Convenience
play_circle_filled Anti-Sexual Harassment Ads
Anti-Sexual Harassment Ads
TimeTo's Christmas Campaign Targets Bystanders of Sexual Harassment.
Personal Wellness-Focused Oils
Personal Wellness-Focused Oils
The Agent Nateur holi(sex) intimate oil is Naturally Derived
Design-Friendly Stigma-Defying Campaigns
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Approved, Not Approved Supports Sexual Wellness Products
play_circle_filled Anti-Sexist Marketing Campaigns
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'Approved, Not Approved' Hopes to Change Sexists Laws in Marketing
Accessible Sex Aid Suits
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Ripple is a Masturbation Suit That is Meant for People with Disabilities
play_circle_filled Diverse Beauty Influencer Communities
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Sephora's #SephoraSquad is a Team of 24 Influencers
Intimate Styling Skincare
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'Feathrs' is a Product Line for Showering, Shaving, Soothing & Smoothing
Intimate Care Bath Bombs
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Vagisil's V-Friendly Bath Bomb Considers Sensitivity and pH Balance
Luxury Cannabis Flowers
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Sunday Goods Differentiates Itself with Premium Cannabis Products
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Kiehl's Newest Product Contains 60% Cannabis Sativa Seed Oil
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Boy Smells Releases a Special, Limited-Edition Valentine's Day Capsule
Stress-Reducing CBD Drops
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Plant People Release a Product That Will Help with Stress and Anxiety
Cannabis Oil Lip Masks
Cannabis Oil Lip Masks
Milk Makeup's New KUSH Lip Glaze Provides Long-Lasting Moisture
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Ultra-Pure CBD Oil Products
The Ignite CBD Drops are Sourced From the Finest Quality Hemp
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Murad's Revialixir Recovery Serum Contains Cannabis Oil
Experience-Enhancing Intimate Oils
Experience-Enhancing Intimate Oils
Quim Rock's Product Boasts a Cannabis-Infused Formula
Gender-Inclusive Intimate Products
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Maude Crafts Sexual Health Products Meant for Everyone
Free-From Feminine Hygiene Products
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The 'Simply Summer's Eve' Range Spotlights Botanical Extracts
Millennial-Targeted Intimate Skincare
Millennial-Targeted Intimate Skincare
Queen V Makes Healthy, pH-Balancing Intimate Care Products
Intimate Grooming Subscriptions
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Manscaped Launched a Monthly Box for Cratejoy's Marketplace
Intimate Skincare Collections
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Fair Squared's pH-Balanced Line Has Wash, Exfoliant, Cream & Spray
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'Maude' Offers Sex Essentials Direct-to-Consumer
Comprehensive Life Trackers
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'Vytal' is a Life Tracker That Monitor's a User's Eight Vital Signs
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