Category
Lifestyle
Assisted Choices
Trend cluster
Category
Open-Source
Social
Social media platforms offer open-source functions for creativity.
3.3
Trend score
Trend
What is the Open-Source Social trend?
Open-Source Social: Social media platforms that are designed around or offer specific open-source functions are increasingly popular as brands look to empower their customers to create their own online experiences. These platforms and functions empower promote both creativity and autonomy in the digital space.
Insight
The consumer insight behind the Open-Source Social trend
The growth of social media in the last decade has empowered a wave of consumers and created entire industries that revolve around the creative and influence-based powers of the internet. Now more than ever, consumers are in control of their personal brand and their arts-related interests. However, updated brand policies and regulations in these spaces have resulted in backlash and a push for more control in the digital sphere–and so consumers turn to brands that offer them more autonomy in their creative process.
Trend themes
Themes within the Open-Source Social trend
5 behaviours holding the trend together01
Open-Source Social Platforms
Brands that offer open-source features to promote creativity and autonomy are gaining popularity.
02
Direct-to-Creator Payment Systems
Browser-based payment features like Brave Payments empower creators by bypassing traditional ad revenue.
03
Topic Discussion Social Networks
Social networks like WONDR allow users to connect with like-minded individuals over important topics.
04
Open-Source AR Filters
Open beta programs like Spark AR allow developers to create and add their own AR filters to social media platforms like Instagram.
05
Open-Source Cookbooks
Online cookbooks like Open Source Recipes to be Used in Quarantine During a Global Pandemic offer a free resource for consumers during global crises.
Industry implications
What the Open-Source Social trend means for industry
Where the trend changes the playbookFor
Social Media
Open-source social platforms and new AR filters offer opportunities for innovation in the social media industry.
For
Fintech
Direct-to-creator payment systems provide new possibilities in payment and financial industries.
For
Food and Beverage
Open-source cookbooks provide a platform for chefs and restaurants to share recipes and build online communities.
For
Technology
Topic discussion social networks and the development of open-source software programs offer opportunities for disruption in the tech industry.
For
Media
Creator-focused browsers and topic discussion social networks have the potential to revolutionize the way we consume and interact with media.
Workshop question
How could your brand prioritize customer creativity and/or autonomy?
Trend signals
Trend signals for Open-Source Social
Trend score 3.3 out of 10, from popularity 53%, activity 37%, freshness 9%.
Popularity53%
Activity37%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Open-Source Social trend
6 featured examples from Feb 15, 2018 to Apr 6, 2020CategoryLifestyle
Open-Source Cookbooks
Toronto Chefs and Restaurants are Contributing to a Free Online Cookbook
The food and beverage industry can explore the concept of open-source cookbooks to foster innovation, build brand loyalty, and engage with customers in a unique and interactive ma…
CategoryTech
Social Media Alternatives
Mastodon Offers Unique "Instances" for Its Users
Disruptive innovation opportunity: Revolutionize the social media industry by introducing alternative platforms that offer unique experiences and cater to specific user needs.
CategoryTech
Topic Discussion Social Networks
The 'WONDR' Network Helps Likeminded Individuals to Connect
The technology industry can capitalize on the rise of niche social networks by creating new platforms that cater to targeted audiences.
CategoryTech
Open Source AR Filters
Facebook Will Open the Spark AR Beta Program to All Instagram Users
The integration of open source AR filters on Instagram opens up new possibilities for businesses and marketers to create engaging and immersive AR experiences to connect with thei…
CategoryTech
Creator-Focused Browsers
The 'Brave' Web Browser Allows For Direct Funding Support to Creators
The rise of creator-focused browsers like Brave opens up opportunities for innovation in the web browser industry, catering to specific user needs.
CategoryTech
Search Result Stories
Google's AMP Stories Hope to Change the Way Users Search On the Platform
Disruptive innovation opportunity: Publishers can leverage AMP Stories to revolutionize the way their content appears in search results and attract more audience engagement.
