Social media platforms offer open-source functions for creativity
Trend - Social media platforms that are designed around or offer specific open-source functions are increasingly popular as brands look to empower their customers to create their own online experiences. These platforms and functions empower promote both creativity and autonomy in the digital space.
Insight - The growth of social media in the last decade has empowered a wave of consumers and created entire industries that revolve around the creative and influence-based powers of the internet. Now more than ever, consumers are in control of their personal brand and their arts-related interests. However, updated brand policies and regulations in these spaces have resulted in backlash and a push for more control in the digital sphere–and so consumers turn to brands that offer them more autonomy in their creative process.
Insight - The growth of social media in the last decade has empowered a wave of consumers and created entire industries that revolve around the creative and influence-based powers of the internet. Now more than ever, consumers are in control of their personal brand and their arts-related interests. However, updated brand policies and regulations in these spaces have resulted in backlash and a push for more control in the digital sphere–and so consumers turn to brands that offer them more autonomy in their creative process.
Workshop Question - How could your brand prioritize customer creativity and/or autonomy?
Trend Themes
1. Open-source Social Platforms - Brands that offer open-source features to promote creativity and autonomy are gaining popularity.
2. Direct-to-creator Payment Systems - Browser-based payment features like Brave Payments empower creators by bypassing traditional ad revenue.
3. Topic Discussion Social Networks - Social networks like WONDR allow users to connect with like-minded individuals over important topics.
4. Open-source AR Filters - Open beta programs like Spark AR allow developers to create and add their own AR filters to social media platforms like Instagram.
5. Open-source Cookbooks - Online cookbooks like Open Source Recipes to be Used in Quarantine During a Global Pandemic offer a free resource for consumers during global crises.
Industry Implications
1. Social Media - Open-source social platforms and new AR filters offer opportunities for innovation in the social media industry.
2. Fintech - Direct-to-creator payment systems provide new possibilities in payment and financial industries.
3. Food and Beverage - Open-source cookbooks provide a platform for chefs and restaurants to share recipes and build online communities.
4. Technology - Topic discussion social networks and the development of open-source software programs offer opportunities for disruption in the tech industry.
5. Media - Creator-focused browsers and topic discussion social networks have the potential to revolutionize the way we consume and interact with media.
6 Featured, 52 Examples:
45,558 Total Clicks
Date Range:
Feb 18 — Apr 20
Trending:
Mild
Consumer Insight Topics:
