Social media platforms offer open-source functions for creativity
Trend - Social media platforms that are designed around or offer specific open-source functions are increasingly popular as brands look to empower their customers to create their own online experiences. These platforms and functions empower promote both creativity and autonomy in the digital space.
Insight - The growth of social media in the last decade has empowered a wave of consumers and created entire industries that revolve around the creative and influence-based powers of the internet. Now more than ever, consumers are in control of their personal brand and their arts-related interests. However, updated brand policies and regulations in these spaces have resulted in backlash and a push for more control in the digital sphere–and so consumers turn to brands that offer them more autonomy in their creative process.
Insight - The growth of social media in the last decade has empowered a wave of consumers and created entire industries that revolve around the creative and influence-based powers of the internet. Now more than ever, consumers are in control of their personal brand and their arts-related interests. However, updated brand policies and regulations in these spaces have resulted in backlash and a push for more control in the digital sphere–and so consumers turn to brands that offer them more autonomy in their creative process.
Workshop Question - How could your brand prioritize customer creativity and/or autonomy?
6 Featured, 52 Examples:
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Date Range:
Feb 18 — Apr 20
Trending:
Mild
Consumer Insight Topics:
