TimeTo's Christmas Campaign Targets Bystanders of Sexual Harassment.
Grace Mahas — November 27, 2019 — Social Good
References: youtube & campaignlive
TimeTo recently unveiled a Christmas campaign that targets bystanders who witness sexual harassment.
The commercial begins at a nightclub with a friend witnessing uncomfortable advances made by another man to his female friend. The aggressor offers the woman a shot of alcohol to "loosen her up a bit," and from the bystander's face, it's obvious he does not agree with this type of behavior, however, he remains silent. The TimeTo video ends by asking viewers: "where would you / draw the line?" and advises bystanders if they witness sexual harassment to contact NABS confidentially or tell someone trustworthy.
The commercial was directed by Steve Reeves through Another Film Company and had creative assets designed by Lucky Generals. Helen Calcraft, a founding partner at Lucky Generals, said: "Sexual harassment is a real and present problem in our industry and the Christmas office party is sadly a high-risk environment for many. It is totally unacceptable for anyone to leave their company party feeling upset, compromised or diminished."
The commercial begins at a nightclub with a friend witnessing uncomfortable advances made by another man to his female friend. The aggressor offers the woman a shot of alcohol to "loosen her up a bit," and from the bystander's face, it's obvious he does not agree with this type of behavior, however, he remains silent. The TimeTo video ends by asking viewers: "where would you / draw the line?" and advises bystanders if they witness sexual harassment to contact NABS confidentially or tell someone trustworthy.
The commercial was directed by Steve Reeves through Another Film Company and had creative assets designed by Lucky Generals. Helen Calcraft, a founding partner at Lucky Generals, said: "Sexual harassment is a real and present problem in our industry and the Christmas office party is sadly a high-risk environment for many. It is totally unacceptable for anyone to leave their company party feeling upset, compromised or diminished."
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