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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,457 more

Caffeinated Calm

Coffee-based beverages tout their calming effects

Trend - Coffee-based beverages in the CPG space are typically assumed to be energizing due to their caffeine content, but some brands in this space are producing coffee drinks that promise both mental alertness and "calming" or "soothing" benefits. These products aim to counter some of the less-wanted side effects of caffeine, like elevated anxiety.

Insight - When it comes to products that have been staples in consumers' lives for as long as they can remember, many tend to remain loyal to a select few brands that they know they can consistently rely on. For consumers to want to switch to new habits or at the very least try something new in these spaces, they require that emerging brands offer them something unexpected. Offering unlikely formulas, benefits, or functions in standard items effectively captures the attention of those who have already established habits and traditions.
Workshop Question - How could your brand reformat or reposition one of its products/services in an unlikely way?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 41 Examples:
33,059 Total Clicks
Date Range:
Feb 20 — Jul 20
Trending:
Average
Consumer Insight Topics:

Featured Examples

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