So Good So You is introducing a new product line called Mind Tonics that shares a focus on cognitive health. Based on findings from the American Heart Association that states the brain starts to show signs of cognitive decline as people enter their 20s, So Good So You came up with a range of cold-brewed beverages with a proprietary cognitive support blend. In all, there are Calm, Focus and Protect varieties that help to address feelings like anxiety, overwhelm, a lack of focus and memory loss.
Outside of high-performance nootropic drinks and shots with brain-boosting benefits, consumers are being introduced to beverages that encourage mindfulness or offer other levels of mental support with functional ingredients.
Image Credit: So Good So You