So Good So You is introducing a new product line called Mind Tonics that shares a focus on cognitive health. Based on findings from the American Heart Association that states the brain starts to show signs of cognitive decline as people enter their 20s, So Good So You came up with a range of cold-brewed beverages with a proprietary cognitive support blend. In all, there are Calm, Focus and Protect varieties that help to address feelings like anxiety, overwhelm, a lack of focus and memory loss.
Outside of high-performance nootropic drinks and shots with brain-boosting benefits, consumers are being introduced to beverages that encourage mindfulness or offer other levels of mental support with functional ingredients.
Image Credit: So Good So You
Why This Trend Is Growing
- Mind Tonics
- So Good So You's new line of cognitive beverages that focus on cognitive health, paving the way for more functional drinks in the market.
- Cognitive Support Blend
- The innovative use of functional ingredients in cold-brewed beverages presents an opportunity for more companies to create similar products with cognitive support.
- Mindfulness Beverages
- The introduction of beverages that encourage mindfulness presents an opportunity for companies to expand their product lines with functional ingredients that address mental health.
Industries Being Reshaped
- Functional Beverages
- This growing industry will benefit from the introduction of more cognitive health-focused drinks with functional ingredients.
- Nootropic Drinks
- Nootropic drinks have been gaining popularity and the cognitive support blend used in Mind Tonics presents an opportunity for companies to create similar brain-boosting products.
- Mental Health
- The introduction of functional beverages that address mental health presents an opportunity for this industry to expand and develop new products to cater to this growing market.
