The Cocoa Loco Choco Challenge has been debuted by Fuego Box as a daring chocolate option for consumers who are looking to test their tastebuds in the name of health research.
The mini chocolate bar is infused with the Black Reaper that is reported by the brand to be even hotter than the Carolina Reaper pepper, which will instantly illicit a reaction from the consumer. The chocolate has been created and released by the company in support of prostate cancer research with $5 from each purchase going to the cause.
The Cocoa Loco Choco Challenge works by having participants purchase the chocolate, film themselves eating it and post it to social media. The company will draw five lucky winners in March 2019 who will each walk away with a years supply of hot sauce.