Breakfast is about to get a little more colorful with the debut of Jolly Rancher Cereal. Just as the name suggests, the new cereal is inspired by the popular fruit-flavored hard candies that consumers know and love.
The new Jolly Rancher Cereal is the result of an exclusive partnership between General Mills and Walmart. The cereal itself consists of crunchy cereal pieces in classic Jolly Rancher candy flavors, such as grape, cherry, apple, watermelon, and blue raspberry. The result is a colorful and sweet cereal that's sure to be a popular choice among kids.
Jolly Rancher Cereal will be available exclusively from Walmart stores for the next few months before becoming more widely available in March of 2020.
Image Credit: <i> General Mills.</i>
Why This Trend Is Growing
- Fruity Cereal Flavor Trends
- Jolly Rancher Cereal introduces the trend of fruit candy-flavored cereals, which may inspire other brands to try similar flavors in their offerings.
- Exclusive Partnership Trends
- The partnership between General Mills and Walmart to create Jolly Rancher Cereal showcases a trend towards exclusive collaborations between big brands.
- Kid-friendly Food Trends
- Jolly Rancher Cereal is a colorful and sweet cereal that will likely appeal to kids and inspire other brands to create similar fun and playful breakfast options.
Industries Being Reshaped
- Cereal Industry
- Jolly Rancher Cereal's release may drive innovation within the cereal industry as companies explore new and unique flavor combinations.
- Retail Industry
- With Walmart's exclusive distribution of Jolly Rancher Cereal, there is an opportunity for other retailers to partner with popular food brands to offer exclusive products to their customers.
- Confectionery Industry
- The use of candy flavors in Jolly Rancher Cereal may inspire the confectionery industry to explore collaborations with cereal companies to create hybrid candy-cereal products.
